This lecture explores why nations trade, even if they have all the resources they need.
Views: 72483 Jason Richea
This video explores two other prominent motivational theories, and explains how marketers can use such consumer motivations to their advantage.
Views: 10290 Jason Richea
This video describes what motivates consumer in terms of a hierarchy of needs. Maslow suggests that you must satisfy one level on the pyramid before you can satisfy other levels. How do you satisfy each level? It's through the consumers' purchasing of products and services.
Views: 52060 Jason Richea
This video explores the various media types that marketers can use for their advertising message. Each is explained, and their positives and negatives are addressed. As well, effective layouts, format, and components for some media types are addressed.
Views: 25627 Jason Richea
This video will explore the statistical tools marketers have at their disposal to make sense of the numbers. These tools are what you will use after conducting a survey so that the information collected can be used to make appropriate decisions.
Views: 3225 Jason Richea
This video explores the steps you must take in planning your survey. Identifying objectives, your target respondents, and the mode of delivery. From there it's about setting the framework of your survey - your introductory statement, length, and layout.
Views: 1498 Jason Richea
This video explores the psychographics, geographics and product use components of a consumer profile. Consumers are formed into segments based on a number of characteristics. These components help marketers truly identify their target market.
Views: 5696 Jason Richea
This video explores the differences between types of goods and services, and how marketers approach either kind. As well, we identify how companies arrange their organzations to better deal with the type of goods or services they offer.
Views: 2663 Jason Richea
This video will look at what you do with your survey data once you have entered it into your spreadsheet. The big idea is that you have to make sense of your data. Therefore, you need to identify correlations that exist between data sets; as well as identify the distribution of data through visuals.
Views: 881 Jason Richea