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Realization of Brand Personality
 
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Transcription: In 2015, Apple was ranked the most valuable brand in the world with a $145.3 billion valuation. Ranked third, Google’s brand was assessed at $65.6 billion, which is even greater than their revenue in the same year. Even though a brand is an intangible asset, it’s arguably the most valuable a company owns. One factor that contributes to its equity is brand personality, which is a set of human characteristics that consumers attribute to a brand based on any part of the company they perceive. In addition to increasing brand value, a well-developed brand personality helps recognize and relate to a company’s target market across cultural boundaries. It also aids in identifying companies with similar audiences to form marketing partnerships. Moreover, brand personality increases the number of things consumers associate with a company and the frequency they’re reminded of it in their day-to-day lives. All things considered, a strong personality distinguishes a brand from its competitors. To better understand brand personality, social psychologist Jennifer Aaker outlined five dimensions that should be seen as spectrums – excitement, sincerity, ruggedness, competence, and sophistication. Every marketable entity is measurable on each spectrum. Companies on the high ends embody those dimensions while those on the low ends have different, not inferior, personalities. Brands closer to the middle have less identity and effectiveness. Now let’s look more closely at each of the five dimensions. Firstly, the dimension of excitement is daring, spirited, imaginative, and up-to-date. On the high end, Red Bull is a prime example. From the head-butting bulls on their logo to their slogan’s promise to “give you wings”, they sell exhilaration. Coca-Cola, on the contrary, is on the low end of the spectrum because it’s more traditional, timeless, and classic. It appeals to a tamer audience than its highly exciting counterparts. As the fourth most valuable brand in the world, Coca-Cola shows that being low on a scale is not a bad thing. Next, companies high in sincerity are projected as down-to earth, honest, wholesome, and cheerful. They appeal mainly to family-oriented and small-town markets. One example is the Disney channel. It shows friendly, kid-appropriate programs like Austin and Ally. On the other end of the sincerity spectrum, companies embody an edgier, uninhibited persona like MTV. They appeal to a much more mature audience than their highly sincere counterparts with unwholesome shows like Jersey Shore. The third dimension of brand personality, ruggedness, analyzes how outdoorsy or tough a brand is perceived to be. Companies high on this spectrum are masculine, western, and marketed primarily toward men. On the opposite end, brands are soft, feminine, and marketed primarily toward women. Old Spice is high on this spectrum with ads showing exaggerated, muscular men promising to make customers manlier while dove shows natural, curvy women promising to make customers feel beautiful. Another measure of brand personality is competence. Entities high on this scale project reliability, intelligence, and success while companies lower might promote compassion, open-mindedness, or equality. The right wing is high on the spectrum because it promises voters strength and stability by legislating a powerful military, traditional ideals, and fiscal freedom. The left wing, on the other hand, supports public welfare programs, progressive ideals, and a regulated economy to create peace and fairness. Lastly, sophistication is the quality of being upper class and charming. Companies on the high end sell to those who believe high prices equal high quality and status. To demonstrate, Gucci’s website sells one pair of men’s jeans, and it is listed at $990.00. Conversely, the Levi’s website offers men hundreds of jean options for as low as $16.90. They, as well as other brands low in sophistication, have relatively low prices to appeal to the working-class. In place of glamour and status, they sell practicality. In conclusion, Jennifer Aaker’s five dimensions – excitement, sincerity, ruggedness, competence, and sophistication – provide a framework for better understanding brand personality. If well-defined, a brand personality creates a connection to consumers that differentiates their products or services and increases memorability. Using this knowledge, an owner or marketing team can develop and implement a strategic marketing direction to create a valuable brand and ultimately a successful business.
Views: 2889 Mollie Garcia-Cash
How to Determine Brand Personality
 
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Like the video? Tweet it!: http://clicktotweet.com/36m9P My Ultimate Twitter Guide FREE DOWNLOAD: http://savvysexysocial.com/subscribe/ Blog post for Brand Personality: http://savvysexysocial.com/2012/12/18/brand-personality/ // SUBSCRIBE TO THIS YOUTUBE CHANNEL: http://dft.ba/-SSSYouTubeSubscribe READ MY BLOG: 
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http://youtube.com/savvysexysocial // You've probably heard me talk a lot about brand personality. It's a really important aspect of developing the voice of your business as well as how to attract your ideal clients through likability. But I realized that even though we discuss ways to convey personality, we haven't discussed exactly how to determine what it is for your particular brand. Every brand personality is going to be vastly different. It has a lot to do with your business goals, the people within your organization, and how customers want to connect with you. So in today's video, I'm giving you some direction on how to navigate this task which will not only help your network build an emotional connection but help you understand how you can do that. What are you business goals? You're not going to all this trouble for nothing. Keeping your business goals in mind is always important because everything you do should be a step in that direction. But it's also a good place to start of how to define the overall theme of your presence. Who is the personal connection? Every brand needs to have an individual that people can connect with. It may not be as blatant as the face of weekly vlogs on a website, but it might just be the person who responds to tweets and people know they can count on. People connect with people, not logos. So take into consideration the person you're putting at the forefront of connecting with your audience and whether their personality might be playing into your brand's. What topics are fair game for your brand? You can't be all business all the time. If you want to stay focused on a general theme, that makes a ton of sense. But that doesn't mean you can't address things on a fun level that you may not have ever talked about professionally but can keep conversation light with your network in between. Great example. Absolutely anyone that talks about any type of food for a living could definitely make fun of the new holiday flavored Pringles. Unless you have site that promotes such a thing (which I don't hate on) this would be my #1 priority now to tweet and laugh about with followers. Get an idea of the playfulness that you want your brand to convey and make it policy for your community manager (even if that's you). It will remind you that even though you want to pimp out those blog posts and coupons, you need to have a little fun, too. How do you build your brand personality? Triple S, ep. 69
Views: 7798 Amy Landino
Brand personality: Does it Work?
 
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Andy Rice draws on examples like Nandos and Netflorist to encourage brands to explore their personalities more. He goes as far as to quote David Ogilvy's famous line: "You can't bore people into buying your product!"
Views: 763 Radio 702
Berkeley Haas Dean's Speaker Series - David Aaker: "The Power of Brand Personality"
 
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David Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, Berkeley-Haas Professor will speak on "The Power of Brand Personality" Aaker will discuss a remarkably useful perspective on your brand—namely brand personality. It can elevate the understanding of customer motivation, self-expressive benefits, and customer attachment to a brand. It can even be the key to communicating functional benefits. Brand personality can be traced to the colorful era of motivation research which provided both theoretical and methodological basis for using the concept.
Views: 1257 Berkeley Haas
Brand Personality and Consumer Behavior.wmv
 
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Consumer Behavior A Primer by Gail Tom
Views: 24420 GailTom1
Top 10 Brands that sound INTERNATIONAL But are actually INDIAN | Did you know that?
 
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You will be shocked to know that all those times while you were shopping from Peter England and Louis Philipe thinking of them as foreign brands was a myth. They might sound international but are originally Indian brands. Today we bring you plenty of such brands. Watch this video for top 10 most popular brands that sound International but are actually Indian. Description: #Top10s counts down : Top 10 Brands that sound INTERNATIONAL But are actually INDIAN | Did you know that? Social Media: Subscribe ►https://goo.gl/5pp2VW Facebook ► https://goo.gl/P4pq8q Twitter ► https://goo.gl/DdfEjM Instagram ► https://goo.gl/0Uuqr8 Google+ ► https://goo.gl/zhzTzT Top 10 DotCom is the best YouTube channel for top 10 lists on viral videos, shocking facts, most amazing people, trends, YouTubers, scary stories, urban legends, funny things and facts you won't believe.
Views: 837212 Top10 DotCom
10 Famous Founders Who Don’t Usually Show Their Faces
 
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Some founders of world-famous brand prefer to stay out of the spotlight and keep themselves a secret. We decided to unveil the mystery and show you the 10 founders of super famous brands producing things you sure use every now and then. Howard Schulz, founder of Starbucks, was inspired by the atmosphere of Italian espresso bars and it’s safe to say that he was the one who made the espresso-based beverages popular in the US. Now you can find a Starbucks almost anywhere in the world. Amancio started his business in the ’70s: He made nightgowns and bathrobes with his wife right in their living room. Once, their German partner declined a huge order and the spouses decided to sell clothes on their own. Later, the company was renamed to Inditex and opened new clothing stores: Massimo Dutti, Pull and Bear, Oysho, Zara Home, Uterqüe, Stradivarius, Lefties, and Bershka. In 2000, the famous Pandora charm bracelet was created: buyers were able to create jewelry of their own design by putting the charms they wanted on the bracelet. Since then, the company has been growing and the Enevoldsen family are one of the richest people in Denmark. In 1969, the musicians from The Doors were recording the album Morrison Hotel. At about the same time, they accidentally came across a diner named Hard Rock Cafe, and their album was exactly in this music style. They made a few pictures in this cafe and then put the photos on the back side of the album cover. A year later, 2 Englishmen called them — Isaac Tigrett and Peter Morton and asked them to let them open a cafe in London named Hard Rock Cafe. At the beginning of the 1930s, Ole Kirk opened a company that made ironing boards and ladders, but he soon started making wooden toys. The word “Lego” consists of 2 Danish words: “leg” (play) and “godt” (good). Music: Right Place, Right Time - Silent Partner https://www.youtube.com/audiolibrary/music Preview photo credit: July 11, 2013 - Sun Valley, Idaho, United States: Phil Knight, chairman and co-founder of Nike Inc., arrives for meetings during day two of Allen and Company's 31st Annual Media and Technology Conference. The event brings together the leaders of the worlds of media, technology, sports, industry and politics: By Gary He/Insider Images/Polaris/East News, https://www.eastnews.ru/pictures/picture/id/26480775/i/4/t/53 Amancio Ortega, chairman and the controlling shareholder of Spanish fashion retail company Inditex, which runs the Zara chain of clothing stores is seen in a horse jumping competition in this Aug. 7, 2003 file photo. Forbes magazine releases its annual rankings of the world's billionaires, Thursday, March 8, 2007: By Torrecilla/Associated Press/FOTOLINK/East News, https://www.eastnews.ru/pictures/picture/id/15874738/i/17/t/17 Animation is created by Bright Side. TIMESTAMPS Nike — Phil Knight 0:33 Starbucks — Howard Schultz 1:25 ZARA — Amancio Ortega 2:01 Pandora — Per Enevoldsen and Winnie Enevoldsen 2:50 Ferrero — Michele Ferrero 3:30 Hard Rock Cafe — Isaac Tigrett and Peter Morton 4:30 Laсoste — René Lacoste 5:13 Lego — Ole Kirk Christiansen 5:55 Google — Larry Page and Sergey Brin 6:44 Instagram — Kevin Systrom 7:10 SUMMARY -Bad quality of running shoes and problems with suppliers inspired Phil Knight and his coach Bill Bowerman to create their own brand. -Howard turned the first original Starbucks in a real coffee shop in 1987. -Amancio Ortega and his wife opened their first ZARA store in 1975 in La Coruña, Spain. -Pandora started creating its own jewelry in 1987 but it took them more than 10 years to become famous. -Michele Ferrero inherited a family business, created Ferrero Rocher and Raffaello sweets and he improved the recipe of chocolate spread and gave it a more recognizable name — Nutella. -Hard Rock Café was inspired by some photos the Doors took in a diner named Hard Rock Cafe and put on the back side of their album cover. -In 1926, tennis player René Lacoste sewed a short-sleeved shirt for one of the tournaments with a small alligator on it. In 1933, Rene founded a company that made shirts for tennis, golf, and sailing. -Lego was founded by Ole Kirk Christiansen in early 1930s, and its name literally translates as “play good”. -Google was created by 2 students from Stanford University — Larry Page and Sergey Brin. In 1998, they founded a company and registered the google.com domain. -His love for photography and a Holga camera inspired Kevin Systrom to found Instagram. Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 140485 BRIGHT SIDE
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)
 
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How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 18087036 BRIGHT SIDE
Successful brands are clear about their core solutions.
 
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Your brand conveys a message that evokes a feeling, a connection with your ideal buyer that transcends price or cost. Brand Management for Industry Influencers Evolving & empowering brands to stay fresh, relevant and in the lead.™ Andrea Callahan International, Inc. is the #1 premier Charlotte-based holistic marketing boutique agency. We exemplify dynamic brand stories and craft engaging messaging through creative integrated marketing. ACI builds brands. We help you exemplify what your brand stands for. We help you establish brand awareness, credibility and brand equity. The WHY behind the brand Brand personality Distinctive image and design Our mission is to lead business owners to become Industry Influencers, to build a memorable brand, craft marketing messages to attract their ideal client, build a tribe of loyal followers and increasing revenue, doing what they love. We are dedicated to your brand positioning. Your business success is our business. We have a total commitment to excellence. We exemplify five-star quality and superior personalized service. Visit the Callahan's Industry Influencer's Blog for strategies, tools & best practices in branding, integrated marketing & maximizing public relationships. Join Callahan's list! Stay-in-the-know with strategies, tools and best practices to grow your business inside-out. http://bit.ly/callahanslist Andrea Callahan International, Brand Management for Industry Influencers.™ 888-54-BRAND
Top 10 Most Successful Companies
 
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Here is a list of the top 10 most successful companies. What company do you think is at the number 1 spot? Also let me know what Top 10 video you would like to see next? Check out my main channel: LandonProduction https://www.youtube.com/user/LandonProduction Vlog Channel: https://www.youtube.com/user/LandonProductionVlog FOLLOW ME ON SOCIAL MEDIA FACEBOOK- https://www.facebook.com/pages/Landonproduction/268626033166262?ref=hl INSTAGRAM- http://instagram.com/landonproductions TWITTER- https://twitter.com/LandonYoutube
Views: 725923 MostAmazingTop10
Top 10 Best Paint Companies In World 2017
 
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Top 10 Best Paint Companies In World 2017 Humans have tendency to get interested in beauty. It is traditional that people like maximum coloured item. We have a look at in our environment, we see that humans paint their houses in various sunglasses of colours, relying on what suits their needs or personality. Here is a listing of best Top 10 Best Paint Companies In World 2017. 1. PPG 2. AkzoNobel 3. The Sherwin-Williams Co. 4. RPM International Inc. 5. Nippon Paint Holdings Co. 6. Axalta Coating Systems 7. The Valspar Corp. 8. BASF Coatings 9. Kansai Paint Co. Ltd. 10. Asian Paints Ltd. Information Source : https://goo.gl/mEFnVz Help Us In Growing Our Channel 👍.Please Like, Comment, Subscribe & Share 🍹👌 ✅ World Top Best ✅ https://www.youtube.com/c/WorldTopBest Our Social Media: Facebook: https://www.facebook.com/WorldTopBest/ Twitter: https://twitter.com/WorldTop_Best We Use The All Information We Collect From Google Search, Wikipedia And Other Place , Create Video By Video Editor. This Channel "World Top Best" Is About Various Topics Of Top 10 List From All Over The World Like Technology, Media, Sports, Country, Celebrity, Animals, Foods, Games, Education, People, Tourist Attractions, Building, Lakes and Facts.
Views: 36389 World Top Best
HORRIFYING "Hidden Meanings" In Famous Logos
 
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Subscribe! Because SMART IS THE NEW SEXY: https://goo.gl/JTfP6L Are you a fan of Apple products? Do you wear Timberland boots? And do you like Starbucks coffee? Have you ever looked at the logos of these companies and wondered what their meanings were? We at Smart is the New Sexy collected 4 logos that you see almost every day and found out what they represent. Beware; the world will never be the same after watching this video. Are there really hidden messages in these brand logos or is it just people’s fantasy? How do you think? Do you know any other hidden meanings? We would be glad to hear about them in the comment section below the video. Remember to click subscribe to stay among the smart and the sexy! ---------------------------------------------------------------------------------------- Our Social Media: Facebook: http://facebook.com/enjoy.science/ The Bright Side of Youtube: https://goo.gl/rQTJZz 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 13895642 SMART IS THE NEW SEXY
Top 10 Best Clothing Brands
 
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When it comes to fashion and trend, then the clothing brands are not only for women but also for men. I must say today’s male models and actors have made the common guys conscious about their look, personality and outfits. This is why a lot of clothing brands for men have been seen rocking the worldwide markets
Views: 120152 TOP10TIME
Is Your Brand Personality Turning Off Customers on Social Media?
 
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View the full report here: https://goo.gl/ubrQsa Plenty of brands are doubling down on social snark and reaping the benefits of increased media visibility. But does this behavior correlate to sales? To understand how brand personality impacts purchasing decisions, Sprout Social surveyed 1,000 consumers on which traits they want brands to demonstrate on social and what action specific brand behaviors such as humor or friendliness prompt. Key highlights: - 88% of consumers are annoyed when brands mock their fans - 3 in 4 consumers appreciate humor from brands - 71% of consumers find brands engaging in politics on social annoying
Views: 486 Sprout Social
My Top 10 Favorite Watercolor Brands | Professional & Student Grade Recommendations
 
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Welcome back to my new favorites series, featuring my "Top 5 Favorite..." Through this series we're going to look at my favorite colors in each color family, overall brands, and supplies such as papers and brushes.Today we are taking a look at my all time favorite watercolor brands! Each brand has it's own unique personality and characteristics. Did I mention your favorite? Be sure to share yours in the comments below! ***Watercolor Brand Reviews*** Daniel Smith: https://youtu.be/TvHLC2hIcuc Daniel Smith Swatch with Me: https://youtu.be/0YgiMip_GMk MGraham: https://youtu.be/fi2PjB0hqjo Schmincke Part 1: https://youtu.be/z1bjvBHxJf4 Schmincke Part 2: https://youtu.be/StltxB-Encw Da Vinci: https://youtu.be/uy4A6NNt9XU Mission Gold: https://youtu.be/inJJYPqemFE Sennelier: https://youtu.be/iCk5xEaZxWo QoR: https://youtu.be/Hve0eICcBJc White Nights: https://youtu.be/KAIGfrSWxfw Van Gogh: https://youtu.be/yTmGM6P5J70 Van Gogh vs Cotman: https://youtu.be/wia-TV4zarA Grumbacher Academy: https://youtu.be/Q5mEb0ftang Schmincke Akademie: https://youtu.be/tNw8BvZLHtQ Colors of Nature Vegan Watercolors: https://youtu.be/Ln8WaGVq7QA ***Amazon Affiliate Links to Products Mentioned*** Grumbacher Academy: http://amzn.to/2H73mvd Van Gogh: http://amzn.to/2CZCBGF White Nights: http://amzn.to/2H4rO06 Qor Introductor Sets: http://amzn.to/2tffVCt Sennelier: http://amzn.to/2FcapWO Mission Gold: http://amzn.to/2CYErHL Schmincke: http://amzn.to/2H4jbT7 MGraham: http://amzn.to/2oQm7vk Daniel Smith Essentials: http://amzn.to/2oHFibq Daniel Smith Primatek: http://amzn.to/2D15ge5 Daniel Smith Dot Card: http://amzn.to/2oFrM8k NEW! Jackson's Affiliate Link: https://bit.ly/2HztjHF ***Official Rules for the 15k Giveaway!*** NOW CLOSED! I want to offer a HUGE THANK YOU to Colors of Nature for providing the prize for this giveaway. For more about Colors of Nature, please visit their website at: https://www.colorsofnature.com/ For a chance to win a bakers dozen (13) watercolors from Colors of Nature, please read all rules below before entering. Comment on this video with your all-time favorite video from this channel. Comments on this video without this information will not be entered into the giveaway. Participants must be subscribed to this channel. Participants must be 18 years or older. This is an international giveaway, and the prize will be shipped directly from Colors of Nature. This giveaway closes on March 12, 2018 at 5:00pm PST. A winner will be chosen from the participants that follow the instructions above. The winner will be contacted via reply to their original comment and will have 48 hours to privately respond with a mailing address for prize delivery, otherwise their prize is forfeit and a new winner will be chosen. The winner's mailing address will be privately shared with Color of Nature for delivery of the prize. Tracking information is not available for delivery outside of Canada. Colors of Nature and Denise Soden are not to be held responsible or liable in the event of lost mail. YouTube is not a sponsor of this contest and require users to release YouTube from any and all liability related to this contest. Please see YouTube Community Guidelines for more information: https://www.youtube.com/yt/about/policies/#community-guidelines *** Support & Shop *** Patreon: http://www.patreon.com/inliquidcolor NEW! Ko-fi (Tip Jar!): https://ko-fi.com/V7V8903Q Prints, Stickers, and Zipper Pouches: http://www.etsy.com/shop/denisesoden Totes, Mugs & Other Merch: http://www.redbubble.com/people/denisesoden *** Follow*** Instagram: http://www.instagram.com/inliquidcolor Facebook: http://www.facebook.com/inliquidcolor Twitter: http://www.twitter.com/inliquidcolor *** Favorite Supplies *** You can find all of my favorite supplies for both watercolors and bullet journaling here: http://www.amazon.com/shop/inliquidcolor Amazon links are Affiliate links in which a small percentage of the sale supports this channel without costing you more. Thank you for your support! *** Music *** Intro and Outro Music by: https://www.soundcloud.com/ikson "Lights" by Ikson ***Happy Mail*** Amazon Wish List: http://a.co/dn69mK7 Mailing Address: PO Box 5055 | San Jose, CA 95150
Views: 60433 In Liquid Color
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get It Back
 
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Link: http://www.buy.com/prod/personality-not-included-the-power-of-authentic-marketing/q/loc/106/205568968.html Personality Not Included is a fun and entertaining new marketing book that offers a guide for any business on how to avoid being faceless and to create a more authentic connection with their customers. It features over 100 real life stories, dozens of action guides and a writing style inspired by Hollywood screenwriters that keeps your attention and goes beyond theory to give you ACTUAL ADVICE on how to put personality to work in your business.
Views: 196 bluedonuts06
How To Design a Brand Identity
 
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Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 103168 CreativeMarket
Brand Positioning | How Many Brands Are Too Many?
 
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Brand Positioning | http://blog.marshallstrategy.com When it comes to market positioning, the fewer brands a company has, the easier it is for both internal teams and their customers to understand, manage and remember them, and for a company to ensure that they add up to something that is meaningful, differentiating, and profitable. Every brand position represents a distinct promise that a company makes to its customers. The more promises a company makes, the harder it is for someone to remember what they should expect from the company as a whole. This may be a good strategy for a company who's products compete with each other, or who does not want to build awareness of the corporate brand. But, for those companies who want to be known and appreciated as a coherent whole, the fewer mixed messages, the better. Marshall Strategy are the brand positioning experts focused on Fortune 500 companies. Be sure to join the conversation with Marshall on Facebook, Twitter and LinkedIn. http://www.facebook.com/MarshallStrategy http://twitter.com/#!/MarshallStrat http://www.linkedin.com/company/marshall-strategy
Views: 567 marshallstrategy
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 102813 Brian G Johnson TV
Brand Personality
 
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Brand Movie
Views: 3088 monicaboccia
How To Build Your Brand: 3 Smart Branding Strategies You Can Use Now
 
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How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 136261 Marie Forleo
Branding: Identity Design w/ Yo Santosa
 
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Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience. This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands. Watch Yo's talk at AIGA Hecho en LA talk here: https://youtu.be/3FchyEpyKEc 5:22 What is branding and what isn't? 8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker. 10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words. 13:09 What is a Beautiful Word? 15:32 How to get a client to rebrand? 18:50 Why pay somebody if you're not going to listen to them? Credibility. 22:44 Whats the secret? How do you give brands personality? Start with a Name. 28:08 Work for a big company or have your own design studio? Freedom of the Struggle. 31:00 How did you come up with Ferroconcrete as the name of your design studio? 33:38 Is it hard being a leader? 35:06 Did you pursue any further education after design? What do you know about business, management, marketing? 36:58 Do you have any tips or advice for leading a meeting with a client? 40:54 Could you extend your principles on branding a business, to branding yourself? 43:06 Do you approach running your business like a designer or a CEO? Ferro Concrete Design: http://ferroconcrete.com Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version: http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Andrew Truong Cameraman– Aaron Szekely Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne
Views: 334766 The Futur
BRAND PERSONALITY
 
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A brand is just like a person - it is defined by its personality.
Views: 5231 Imaginitis
Beginning Graphic Design: Branding & Identity
 
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In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 144963 GCFLearnFree.org
Characteristics of a KILLER BRAND | Personality
 
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Characteristics of a KILLER BRAND | Personality Want more? hotbrandaction.com
Views: 370 Shenee
What Is The Brand Personality?
 
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Brand personality is a set of human characteristics that are attributed to brand name. Brand personality refers to brand personification. Asp "imx0m" url? Q webcache. Mar 2014 a brand personality is powerful part of your and something that needs careful thought. Take apple again, for example. What about your own brand? Have you thought its personality and with whom it resonates most? . 12 brand personality types to consider for revved up retention. What are brand personalities? Retail marketing group. That is, assigning human traits characteristics to the brand personality is way a speaks and behaves. Brand personality investopedia. Brand personality investopediawhat is brand personality? Definition & examples what? Management study guidewhat from whatis. 19 oct 2010 this article will explore the branding significance of understanding your organization's personality attributes, and provide a number of common 15 sep 2017 a strong, clear brand personality allows a brand to stand out from competing brands. The importance of brand personality what is your and influences it? Moreniche. Your brand personality traits make it more human 31 mar 2016 a makes your company easier to remember and identify, while also building customer loyalty. How to find or create your brand personality top digital agency the 5 key dimensions of imagibrand. It might not even definition of brand personality human traits or characteristics associated with a specific name. Common characteristics or traits represented include your brand is an experience that communicates the essence of what you represent. Brand personality investopedia terms b brand. The psychology of brand personality ignyte branding agency. Googleusercontent search. A brand personality is something to which the consumer can relate; An effective increases its equity by having a consistent set of traits that specific segment enjoys just like humans, has. 12 brand personality types to consider for revved up retention. It means assigning human personality traits characteristics to a brand so as achieve differentiation 14 jan 2009 really nice presentation describing in very simple terms is the association of with name which consumers can relate. The personification of a brand that evokes certain emotions in customers is what 13 mar 2017 this down to personality. Apple make computers 22 jan 2018 now, archetypes can be referred to as 'encompassing personas' that stem from various brand personality traitsBrand investopediawhat is personality? Definition & examples what? Management study guidewhat whatis. While brand personality involves emotions and human traits, essence reflects the image a company cultivates employs to relate consumers involving, for example, logos or colors 13 aug 2016 by creating personality, your business can become profitable as it becomes more memorable in marketplace 18 jun 2015 what is personality? Hint it's not. Here we take a look at what brand personality is the of your brand? No, it's no
Views: 11 SMART Hairstyles
How to Develop a Brand Personality!
 
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Taking time to define your brands most human characteristics – like what books it would read – may seem bizarre and that’s because the process is kind of bizarre! But this video is going to explain why developing a brand personality is absolutely necessary to grow your business. In this video we go over: + What a brand personality actually is… because we all need to learn to walk before we can run people! + How developing a brand personality will round out your business. +And the step-by-step process we (and now you!) can use to develop and define a brand’s human characteristics. Grab your free brand personality worksheet here: https://saltdesigned.com/blog/creating-your-brand-personality --- Add a dash of Salt into your design and business life with The Shaker Sessions from Salt Design Co.! saltdesigned.com/ Follow us on social: Instagram: https://www.instagram.com/saltdesigncompany/ Facebook: https://www.facebook.com/SaltDesignCompany/ Pinterest: https://www.pinterest.ca/saltdesignco/ Twitter: https://twitter.com/SaltDesigned
Views: 36 Salt Design Co.
Brand Relevance Index
 
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At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and making a difference in consumers lives. Prophet’s Chief Growth Officer Scott Davis recounts how we set out to do a study to really understand, from a consumer’s perspective, the top brands that people can’t live without. We surveyed nearly 10,000 customers on 400+ brands across 27 industries to develop the first customer-based brand relevance ranking index. In doing so, we discovered that the best brands share a few key unifying characteristics that help them to excel. See the full ranking results of the Brand Relevance Index study at https://www.prophet.com/relevantbrands. Learn more about Prophet and how we can help your business grow better at https://www.prophet.com
Views: 1190 Prophet
Branding Identity Design w/ Yo Santosa 😊😂 AIGA LA Hecho en LA speaker series
 
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More Yo on Branding, Identity design, match-making in this AIGA LA speaker series Hecho en LA. Building personalities. This one has been sitting on the shelves for a while, but we finally got around to editing this video. More Yo? Yo bet. Also, check out Yo's sit down conversation with Chris Do: https://www.youtube.com/watch?v=mnSgHLBpOpw Annotations -- 04:34 As a designer, we need to have confidence in selling our ideas 06:57 Designer vs. Artist: It's not about me, it's about solving the problem. 08:50 The brands we surround ourselves with are a part of our self-expression. 10:33 Opportunity: Thinkberry Brand Project 12:51 Starting Ferroconcrete 15:30 Q: What are some of your biggest challenges as owners of a studio? 16:55 Fewer Clients, Bigger Brands 18:24 Becoming a Creative Director 20:05 Q: What sets your studio apart from your competitors? 21:18 Being a Brand Matchmaker: I think of brands as personalities 23:31 TBS Smile Rebrand 31:52 The Brand Handoff - Taking the brand to the next level 32:44 Q: How many of you have your own retail brands? 33:40 Lessons from creating my own retail brand: Fruute 37:17 We closed the physical store, and created an online only retail store. 41:02 We noticed that gifting was a big market 42:16 Connecting with the right brand partnerships 44:20 Building the Commodity Fragrance brand. 47:48 The biggest pleasure that we have, is learning the nitty gritty of the business. 51:07 Getting eyes on the brand: The 1 Minute Model 54:25 We want to create brands that last and stay relevant. 55:25 Let's Think Bigger. Don't be afraid to fail. 56:11 Surround yourself with people who driven people who share your vision. 56:45 If you're not good at something, find someone who is. 57:43 Q: How did you come across Pinkberry? 58:29 Q: What was the size of your proposal? 59:28 Q: Can you talk about the rebrand of the today show? 1:01:33 Q: When you started Fruute, how did you split your time between that and Ferroconcrete? 1:02:34 Q: What's the difference between branding and design? 1:06:22 Q: How did you transition from a services model to a retail model? 1:07:36 Q: How did you turn down work? 1:08:19 Q: How do you bring strategy into the mix for a project? Ferro-Concrete: http://ferroconcrete.com Maker City LA https://www.makercityla.com AIGA LA http://losangeles.aiga.org ___________ Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Essential reading/book list from Chris Do. 📕 https://www.thefutur.com/essential-reading-creative-professionals-booklist/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Speaker— Yo Santosa Cinematography– Andrew Truong, Archi Prudencio Editor– Stewart Schuster Annotations– Isaiah Nwukor SEO— Jacob Campbell http://www.aetoricdesign.com Typefaces: Futura, Din, Champion gothic Futur theme song— Adam Sanborne
Views: 25368 The Futur
How brand personality, brand identification and service quality influence service ... | Rui Lopes
 
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http://cogentoa.tandfonline.com/doi/full/10.1080/23311975.2014.981329 Cogent Business & Management | Authors: Sandra Maria Correia Loureiro, Rui Lopes & Hans Ruediger Kaufmann Brand loyalty, brand identification, trust, brand personality and brand awareness are the variables that have greatest impact on brand equity. This study is the first to measure the strength of assorted relational variables, and variables related with identification and personality on brand equity for brands in the service industry.
Views: 326 Cogent OA
10 Mistakes and Secrets You Never Knew About Famous Logos
 
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You’d think that the most successful companies in the world invest good money for their logos to be picture-perfect, yet even Google isn’t immune to messing up a logo design. Pay attention to 10 super famous company logos that are hiding something or have design fails and mistakes in them. We all know what the White House looks like, and you’d think there’d be no possible difficulties recreating it in an image. However, there were at least 3 attempts to create a logo, all of which resulted in mistakes. Wikipedia’s logo representing knowledge has a really embarrassing mistake right in the middle of the image! You wouldn’t catch it unless you know Chinese, so we’ll let you in on the big secret. Some people saw a man bending over vomiting in the London Olympics logo, while others were joking that it looked like Lisa Simpson in a compromising position. Salvador Dali hired to design the Chupa Chups logo put the brand’s name on a bright daisy and insisted that the logo be placed on top of the wrapper so that everyone could see it. And it’s basically stayed the same since then! When asked about the imperfection of letter “G” in their logo, Google chose the best route a person can when explaining his or her mistakes. They simply said that they’re aware of the inaccurate “G”, but that was all part of the plan! This slight imperfection makes their image playful and approachable. Music: https://www.youtube.com/audiolibrary/music TIMESTAMPS The White House 0:38 Wendy’s 1:29 Wikipedia 2:20 Hershey’s Kisses 3:28 The London Olympics 3:54 7-Eleven 4:42 Chupa Chups 5:17 Walt Disney 6:01 Pepsi 6:47 Google 7:17 SUMMARY -The designers of the White House’s logo made mistakes depicting the arch shape, mixed up the order of the windows and even lost pillars on the roof. -You might see nothing special in Wendy’s white and blue striped collar, but a closer look will reveal the word “mom” right in the center. -Wikipedia logo’s designer meant to write the Chinese word “wi”, but one tiny yet extra stroke made the symbol gibberish. -Lean your head towards your left shoulder, and you’ll get a sweet surprise: a chocolate kiss between the “K” and “I”. -Iranian participants in the London Olympic Games were upset by the peculiar style of the numbers 2012 because they read the word “Zion” in it. -All the letters in the word “eleven” in 7-Eleven logo are capitalized, except for one: the “n”. -The creator of Chupa Chups Spaniard Enric Bernat picked the most famous surrealist artist in the world Salvador Dali himself to design the new brand logo. -Those elegant swirls in the “W”, “i” and “y” in Disney logo look exactly like three sixes in a row. -If you wanna see what Pepsi can potentially do to you, just add a little circle on top of its logo, some arms and legs, and voila. -The letter “G” in Google logo doesn’t look the way it should. It’s not the complete perfect circle it’s supposed to be, and the inner circle is also far from ideal. Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 2038947 BRIGHT SIDE
How to add Brand Personality: Branding Challenge Day 6
 
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Does your business and your brand has a personality. People want to do business with brands that are like them. People have different interest, values, and personalities and having your business reflect those things allows you to connect with your audience. You can still be professional while having fun. The challenge for you today is put a TON of personality in your business. Want a step-by-step e-course to walk you through building your brand? The Branding Blueprint by d.science is just that! http://dscience.co/branding-blueprint Looking for more free resources like this one to learn to market your business? We send out free monthly marketing packs, workbooks and resources exclusively to our email list. Sign up here: http://dscience.co
Views: 71 dscience
The Brand Personality Exercise
 
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Episode 009 of Branding the Experience Want to find out what your staff thinks of your company image? Try the Brand Personality Exercise!
My HONEST + CHEAP Clothing Brand Recommendations | BeerBiceps
 
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How To Dress Well For India Men : https://www.youtube.com/watch?v=s1H8EzGGPLA&t=38s Men's Grooming playlist : https://www.youtube.com/watch?v=8gPc-p1scVc&list=PLfNW_1ECVaTj-vnRN-L6hOaRpHZ_djf90 How to MATCH COLOUR : https://youtu.be/qUzD_yVwQi8 Watches: 1. Daniel Wellington Black Strap: http://fas.st/A4iec 2. Daniel Wellington Brown Strap: http://fas.st/CtEZX 3. Daniel Wellington Blue Strap: http://fas.st/NQyaF 4. Fossil Black Metal Strap: http://fas.st/DLGzQ Shoes: A. Black shoes a. Black shoes #1: http://amzn.to/2wXTlv2 b. Black shoes #2: http://fas.st/qobHYI c. Black shoes #3: http://fas.st/fLBVb1 B. Brown formal shoes a. Brown formal shoes #1: http://fas.st/G5_vQ b. Brown formal shoes #2: http://amzn.to/2wY3Pe8 c. Brown formal shoes #3: http://fas.st/G5_vQ C. Black loafers a. Black loafers #1: http://fas.st/MyBH25 b. Black loafers #2: http://fas.st/3qxt4l c. Black loafers #3: http://fas.st/oplL7 D. Brown loafers: http://fas.st/5yBnW E. Blue loafers a. Blue loafers #1: http://amzn.to/2wXZTKn b. Blue loafers #2: http://amzn.to/2uCRdvX F. Grey sneakers: http://fas.st/kR9fCy G. Black sneakers: http://fas.st/GomFVJ H. Tan loafers: http://fas.st/iGA-lN I. Black loafers: http://bit.ly/2fFFhmF J. Brown formals: http://bit.ly/2uD3CjC K. White sneakers: http://bit.ly/2w6XBLR L. Grey sneakers: http://fas.st/ykNBHt Belts: 1. Woodland Tan Leather Belt: http://fas.st/wjs5Wi 2. Woodland Camel Brown Belt: http://amzn.to/2jJFw2h 3. U.S. Polo Assn. Brown Belt: http://amzn.to/2jGJIzE 4. U.S. Polo Assn. Brown Belt #2: http://amzn.to/2zVBSpL Casual Tshirts: 1. White Tshirt V neck: http://fas.st/Dpf-Y0 2. White Tshirt Round neck: http://fas.st/3pmLt 3. Black Tshirt V neck: http://amzn.to/2jGgh0A 4. Black Tshirt Round neck: http://fas.st/9o3yy 5. Grey Tshirt Round neck: http://fas.st/Y_ff54 Shirts: 1. Peter England White Shirt: http://fas.st/LcJgs 2. Celio Blue Shirt: http://fas.st/zooB_ 3. Raymond Pink Shirt: http://fas.st/WCbi2 4. Raymond Grey Shirt: http://fas.st/t4aaOn 5. UCB Black Shirt: http://fas.st/H6KBo 6. Celio Grey Shirt: http://fas.st/crqm9h Shorts: 1. Celio Beige Shorts: http://fas.st/I0wHX 2. Celio Blue Shorts: http://fas.st/pLjgC 3. UCB Grey Shorts: http://fas.st/trR9p9 4. UCB Blue Shorts: http://fas.st/m6P5x 5. UCB Black Shorts: http://fas.st/4ZBGx0 Shoes 101 : https://www.youtube.com/watch?v=KvjM1... Winter Clothing for Indians : https://www.youtube.com/watch?v=YJ1k85n-Fbc Traditional Indian Clothing guide : https://www.youtube.com/watch?v=1FdOMS9bn54 Budget Dressing for Indian guys : https://www.youtube.com/watch?v=RiKupcvH1vc&t=31s College dressing : https://www.youtube.com/watch?v=cyifubH5_Cg How to look FITTER for Fat, Thin & Muscular guys : https://www.youtube.com/watch?v=09qIMVcDOIM Perfumes 101 : https://www.youtube.com/watch?v=e--VmrLo2PU What's good you guys? Today's Men's style video is all about my honest clothing brand choices. All the brands that i use personally and that i recommend to all my brothers who are concerened about their dressing sense and fashion. THEIR personal style. We're covering formal clothing (shirts, trousers, shoes) , casual clothes (tshirts, shorts, flip flops, chappals) , smart casual clothes (polo tshirts, sneakers and jeans) and the party look (shirts, chinos and semi formal shoes) Today's video is a fashion 101 for Indian men once again. Everything you need to know about where to shop in india and even a few fashion and men's style tips on the basics of all these looks! BeerBiceps' latest fashion video is now live! Hit the like button. fashion tips for men and boys especially in India! ---------------------------------------------- INSTAGRAM : @beerbiceps TWITTER : @beerbicepsguy facebook.com/beerbiceps BeerBiceps - YouTube's first India specific fitness, health, lifestyle, fashion, men's grooming and personality development channel Twitter: @beerbicepsguy Zomato: @beerbiceps Snapchat: @ranveer.1693
Views: 488821 BeerBiceps
Target Brand Taste Test
 
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How do Target's store brands measure up against name brands? GMM #1126! If you like Mythical food videos, go subscribe to http://youtube.com/ThisIsMythical SUBSCRIBE to GMM: http://bit.ly/subrl2 | Watch today's GMMore episode: https://goo.gl/RUo2db | Don't miss This Is Mythical: https://goo.gl/tDrTuo Join us in donating to the Innocence Project at https://www.innocenceproject.org/. Every donation helps continue their mission of exonerating the wrongly convicted through DNA testing and reforming the criminal justice system to prevent future injustice. For rules and more info on how to submit a #10SecondTour go to http://www.rhettandlink.com/10secondtour Follow Rhett & Link: Facebook: http://facebook.com/rhettandlink Twitter: http://twitter.com/rhettandlink Tumblr: http://rhettandlink.tumblr.com Instagram: http://instagram.com/rhettandlink Other Rhett & Link Channels: Main Channel: https://youtube.com/rhettandlink Good Mythical MORE: https://youtube.com/user/rhettandlink3 Rhett & Link EXTRAS: https://youtube.com/user/rhettandlink4 GMM Merch: http://rhettandlink.com/store Watch More GMM: Choose a Season: http://bit.ly/2axhxZN Popular Videos: http://bit.ly/2afIJ12 Latest Uploads: http://bit.ly/2aZMw3K Will It?: http://bit.ly/2a64BiV Taste Tests: http://bit.ly/2a4v5hZ Listen to our FREE podcast, Ear Biscuits: Apply Podcasts: http://apple.co/29PTWTM Spotify: http://spoti.fi/2oIaAwp Art19: https://art19.com/shows/ear-biscuits JOIN the RhettandLinKommunity: http://bit.ly/rlkommunity Mail us stuff to our P.O. Box: http://rhettandlink.com/contact Submit a Wheel of Mythicality intro video: http://bit.ly/GMMWheelIntro We are two Internetainers dedicated to giving you a daily dose of casual comedy every Monday-Friday on our show "Good Mythical Morning." Thanks for making us a part of your daily routine. Be your mythical best! - Rhett & Link Credits: Executive Producer: Stevie Wynne Levine Writer/Producer: Edward Coleman Writer/Producer: Lizzie Bassett Writer/Producer: Kevin Kostelnik Writer/Producer: Micah Gordon Writer/Producer: Ellie McElvain Associate Producer: Chase Hilt Technical Director/Graphics/Editor: Morgan Locke Editor: Casey Nimmer Additional Graphics/Editing: Matthew Dwyer Art Director: Colin J. Morris Production Assistant: Saagar Shaikh Content Manager: Becca Canote Set Construction/Dresser: Cassie Cobb Intro Motion Graphics: Digital Twigs http://www.digitaltwigs.com Intro Music: Pomplamoose http://www.youtube.com/pomplamoosemusic Outro Music: Pomplamoose http://www.youtube.com/pomplamoosemusic Wheel of Mythicality Music: http://www.royaltyfreemusiclibrary.com/ All Supplemental Music: Opus 1 Music | http://opus1.sourceaudio.com/ Microphone: ‘The Mouse’ by Blue Microphones http://www.bluemic.com/mouse/
Views: 4299767 Good Mythical Morning
Only a True Genius Can Name All These Car Brands.. 80% Fail
 
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How well do you know car makes or brands? Are you the type that is immediately able to identify the brand on your first glance? It would take a car enthusiast to be able to identify most cars, but still someone who has great general knowledge can still do. In this quiz, you will be provided 30 different cars, and you are required to name the brand within 5 seconds. Add up your score to find out in which category you fall. If you like this video, please leave a thumbs up and remember to subscribe for more fun quizzes and riddles. You can also check out some of our past videos. Only 2 in 5 people can ace this general knowledge quiz - https://www.youtube.com/watch?v=vQpH3V39rTY Answer these trick questions without looking dumb - https://www.youtube.com/watch?v=j4UtQRnifPI Tell me your birth date, I will reveal your destiny - https://www.youtube.com/watch?v=dEun7U8d3sQ ************************************************ Music Credit Funky Element by Bensound is licensed under a Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/) Source: https://www.bensound.com/royalty-free-music/track/funky-element Artist: https://www.bensound.com/
Views: 489005 Mind Your Idiot
Brand Personalities, Investing for Income, and the Importance of Luck | #AskSkylerLive 29
 
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Questions from #AskSkylerLive Episode 29: 2:00 - Stephanie Vardavas on Quora: What are the brand personalities of your favorite brands of products and services? 4:18 - Tony Phillips on Quora: Why is it so hard to build income generating assets for the average joe? 12:15 - How much of success is confidence, skill & luck? New Here? My name is Skyler Irvine. I am a serial entrepreneur and investor in Facebook and Apple. I am also the CEO of RenzlerMedia, a modern day digital marketing and content production company specializing in video and podcasting. I host Arizona's #1 Business Podcast #theSKYLERIRVINEshow, where I interview the best and smartest entrepreneurs, digital marketers, social media influencers, content creators and beyond. http://bit.ly/SkylerIrvinePodcast FAQ: All my Music is from art-list: https://artlist.io/Skyler-8714 YouTube Channel: http://www.youtube.com/c/skylerirvinetv Facebook: https://www.facebook.com/theskylerirvine Twitter: https://www.twitter.com/theskylerirvine SoundCloud: https://www.soundcloud.com/skylerirvine Web: https://www.skylerirvine.com
Views: 9 Skyler Irvine
Brand And Luxury Management: Brand Personality | Ferrari
 
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This video will guide you with some of the basics of Brand Personality and it types. It also gives a short glance of the brand Ferrari and its relevance as a brand.
Views: 561 Saurabh Pradhan
Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege
 
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Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future! Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies.​ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 146884 TEDx Talks
Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley
 
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How do you carve a place out for yourself in this universe AND maintain that light that makes you… You? An expert marketer shares his perspective on constructing a unique identity for yourself. Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is an experienced storyteller, marketing leader, and entrepreneur. Followed by over 100,000 executives and young professionals, Tai's work has been widely recognized by Forbes, LinkedIn, Twitter, MarketWatch, and Tech Insider. He previously led digital and content marketing at top Fortune 500 companies, including Apple and Samsung. Tai is currently the Head of Content and Brand at SelfScore. He is an alum of the UC Berkeley Haas School of Business. Tai is the author of the upcoming book, Zero to Infinity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 141728 TEDx Talks
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3043732 Apple
Brand Personalities of Ferrari vs Lambo
 
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Professional race car drivers give their take on the brand personalities of sports cars. Which brand is more loved? Check out www.brandmojo.org to find out!
Views: 611 mackalski
The True Power Of Brand
 
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Shaun Neff, CEO of Neff, goes Off Air. He talks about the power of a brand and how brands affected him at the young age of 12. He talks about how starting young without much experience was actually one of his biggest strengths - that belief and dream as well as naiveness was a blessing.
Views: 778 Entrepreneur
Maverick Brand - Wahoo's Creative & Marketing Director interview part 1 of 5
 
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Brand Personality and Lifestyle Marketing: "It's Not the 'What,' But the 'Who' of Your Brand." Part 1 of 5: Maverick Brand This exclusive content was presented live by Ed Santos, Wahoo's director of creative & marketing, in Orange County CA on April 17, 2013. This video is part of the Orange County AMA's Signature Speaker Series (www.ocama.org). Brought to you compliments of Wahoo's, JSP Creative and the OC AMA. Series abstract: Ed Santos, Wahoo's Fish Taco's director of everything good dissects, discusses and demonstrates how to leverage your brand's personality through social media and other channels. Santos takes us deep behind the curtain at Wahoo's, one of the most successful restaurant chains of the new millennium and a market leader in fast causal dining...and even deeper into "Rock Da Mullet," his social media nom de pleura. About Ed Santos, Wahoo's creative & marketing director (a.k.a., director of everything good): Through his affiliations with some of the most iconic brands in action sports, music and fashion including Vans, Monster, Blink 182 and skateboarder Tony Hawk, Santos/Rock infuses a healthy dose of personal empowerment and youthful enthusiasm throughout every brand he's built. About Wahoo's: Founded by brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo's Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete support and charity involvement, Wahoo's is recognized across multiple states for its sticker-covered walls. During the past two decades, the restaurant chain has grown to include more than 56 locations throughout California, Colorado, Texas and Hawaii. To learn more about Wahoo's Fish Taco, please visit www.Wahoos.com . About JSP Creative: JSP Creative is a visual media production company. Expertise includes corporate, commercial, web-based and broadcast media production. JSP approaches every project as a partnership with its clients to achieve engaging, inspiring and informative results. As a full-service production company, JSP Creative conceives, develops, produces and distributes high-quality digital media, film, video, e-learning, live events, graphic design and print. JSP Creative has more than two decades of award-winning work in industries such as automotive, medical, technology, quick service, financial and non-profit. JSP core competencies include brand messaging, marketing, training, communications and customer service. For creative solutions that work, contact www.jspcreative.com About the Orange County Chapter of the American Marketing Association (OC AMA): The OC AMA is dedicated to the leadership, advancement, and growth of the marketing and business community in Orange County, CA. The organization provides professional development programs, advanced marketing tools, and networking resources to address the communities professional and business needs, and marketing challenges. Through informative educational events, valuable networking vehicles and by engaging industry and local thought-leaders to share their ideas and experiences, OC AMA enables local business professionals to stay at the forefront of the marketing innovations that enhance business success. For more information, please visit www.ocama.org
Views: 1017 AMA Orange County
What is minimalist fashion? ǀ Which brands are actually minimalistic? ǀ Justine Leconte
 
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Minimalist fashion (or minimalistic fashion) is an overused word... What does it really mean? In this video, I share my opinion, why tailoring is so important for a minimalist aesthetic, why minimalism doesn't mean monochromatic and which brands are really "minimalists". Thumbs up if you liked this video :-) If you subscribe to this channel and click on the bell, you will be notified when a new video goes live! New videos: Wednesday 4pm & Sunday 12pm (Paris/Berlin time). Take care! Justine ************************** LINKS & THINGS MENTIONED I AM WEARING: - Jewelry*: https://goo.gl/9HSCt7 - Lips: Revlon "Wine with everything". ************************** CREDITS: Photos are from the designers' collections: Céline, Helmut Lang, Jil Sander, Theory. The 2nd photo shown (casual) is from Pinterest, I couldn't find the original source. Music: Epidemic Sound ************************** To contribute subtitles under any of my videos: http://www.youtube.com/timedtext_cs_panel?tab=2&c=UChxkFSjTE7nLCHsDk8_pRhg Thanks a lot to everyone who helps translating my videos! ************************** MORE VIDEOS My video series on building a capsule wardrobe: https://www.youtube.com/playlist?list=PL9e2viG3AuRPjtqKCnYJB1XP6ueUK6uTp How a shirt should fit when it fits right: https://youtu.be/bbe8Vr3z5s0 Bridal fashion: 6 dresses that made history: https://youtu.be/TcgDf67rQm0 French style vs. Scandinavian style: https://youtu.be/EPLlr7xU4ys How to tell if a color is warm or cool: https://youtu.be/bmGjQWIDBzg What do the colors you wear say about you?: https://youtu.be/HkuJ14Ir9MQ ************************** SOCIAL Shop my clothing collection: www.justineleconte.com/shop Shop my jewelry collection: https://goo.gl/QtimRN Instagram: JustineLeconte Facebook: Justine Leconte Fashion Twitter: JustineLeconteO Pinterest: jleconteberlin Newsletter registration (info about new projects & re-stock): https://goo.gl/5TEqQC Business requests only: [email protected] ************************** MY EQUIPMENT Big camera*: http://amzn.to/2G95i6u 24-70mm objective*: http://amzn.to/2GegoXZ 50mm objective*: http://amzn.to/2Dwjsgv Gun microphone*: http://amzn.to/2DCT8EO Lavalier microphone for smartphones*: http://amzn.to/2DzAmP7 + adapter to plug the lav directly into the big camera*: http://amzn.to/2F6sqBe Small camera*: http://amzn.to/2Dzzavk Front ring light (similar)*: http://amzn.to/2DGcybO * Legal disclosure: those links are affiliate links. There are here for you to see the products and prices. If you buy a product through these links, I get a small share of the price (without the product being more expensive for you). You don’t have to use those links. It is up to you :-) This video is not sponsored.
Views: 101021 Justine Leconte officiel
HOW TO: Position And Market Your Brand
 
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Sean Tambagahan gave this talk at the first Fresno Marketing Meetup in 2017 at Bitwise Industries, South Statium on February 22, 2017. Butler Branding partnered with the Rezcom Networking Group to help teach local businesses how to strategize their marketing efforts. -- 2:00 Butler Runs on Coffee 8:35 Reference Sources 9:40 Branding 11:45 Marketing 16:34 Disruption 19:00 Stumbling Blocks to Marketing 22:31 Brand Strategy Framework 26:00 User Profiles 28:00 Brand Attributes 31:30 Conversion Funnel 34:30 Content Stacking Follow Sean: Snapchat: seantamba Facebook: https://www.facebook.com/sean.tambagahan References -- The Futur: https://www.thefutur.com/ The Brand Gap: https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109 Creative Strategy and the Business of Design: https://www.amazon.com/Creative-Strategy-Business-Design-Douglas/dp/1440341559/ref=sr_1_1?s=books&ie=UTF8&qid=1489137608&sr=1-1&keywords=creative+strategy Beyond Disruption: https://www.amazon.com/Beyond-Disruption-Changing-Rules-Marketplace/dp/0471218995/ref=sr_1_1?s=books&ie=UTF8&qid=1489137636&sr=1-1&keywords=beyond+disruption Content Stacking: https://www.butlerbranding.com/seo/content-stacking/ -- We help brands connect with their audience in a digital world through strategy and design. Our team is a close-knit group of talented individuals who work collaboratively to craft bold designs through a proven process that includes equal parts of strategy and design. Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture. Visit www.butlerbranding.com for more information on how we can help build your next design/marketing project. Phone: 559.797.3414 Facebook: https://www.facebook.com/butlerwebanddesign Instagram: https://www.instagram.com/butlerbranding