Milan Men's Fashion Week Fall 2011 on http://ftv.com fashiontv Pringle of Scotland Backstage
Clare Waight Keller showed her new collection for Pringle just across the courtyard from Sarah Burton's McQueen presentation. The young Englishwomen share the same unassuming style, but the boldness of their work hints at swirling depths. They're both fashion tale-spinners, designers whose clothes come trailing intriguing narratives. This season, Waight Keller's country-clothes-gone-city suggested several scenarios. For Swiss artist Walter Pfeiffer, who made a film to accompany the collection, Pringle meant three fresh-faced youths frolicking in the snow. The audience tittered knowingly. The character Waight Keller herself had in mind was an urban gamekeeper. She transformed the working wardrobe of a rural icon into a string of bold fashion statements. The scorn heaped on such an idea by actual country folk would probably be matched only by the derision they direct at urbanites who drive Land Rovers in the city. And God only knows what they'd make of DJ John Gosling's choice of vintage Cure to accompany Waight Keller's clothes. But her re-contextualization yielded piece after piece of sterling city outerwear (it is without a doubt the Season of the Coat in Milan). If the utilitarian patches, the waxed leathers, and the shooting-jacket details made a stab at authenticity, the luxurious hand of the fabrics distanced the gamekeeper's clobber from its origins in the mud and blood of the countryside. And Waight Keller's layering of a diaphanous herringbone veil over cashmere sweaters and cardigans was (literally) sheer fashion magic. The rest of the knitwear wasn't quite so delicate. A long cabled sweater was accessorized with a leather hood; a languidly extended cardigan had an enveloping fur collar. Europe's increasingly vicious winters may have sparked an uptick in male glamour. (from Style.com)
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One of the oldest names in the Scottish border, the birthplace of the British knitwear industry, Pringle of Scotland was founded in 1815 by Robert Pringle.
The company began as a manufacturer of hosiery and underwear. It became one of the first luxury knitwear manufacturers in the world, having expanded throughout Europe, the US and Japan during the 19th and 20th centuries.
Pringle of Scotland has been knitting cashmere since the1870s and was one of the first brands to introduce knitwear as outerwear in the early 1900s. Pringle also created the intarsia design known today as the Pringle signature argyle pattern, which was immediately adopted by the Duke of Windsor and the fashionable set of the time.
Pringle took a sporty two-piece cardigan and sweater set from the golf course and retailored it to create the 'twin set' worn at sophisticated tea parties. This was teamed with a single string of pearls and an icon of classic British style was born.
The brand also introduced pink cashmere for men, one of the confirmed fans being the famous actor and socialite, Noel Coward.
Pringle has been a favorite of the stars of stage and screen since the 1940s. In the 1950s, the original sweater girls: Jean Simmons, Margaret Lockwood, Deborah Kerr, Grace Kelly, Bridgette Bardot, Margot Fonteyn and many more all wore Pringle. Today, Pringle is worn by stars such as Madonna, Guy Ritchie, Nicole Kidman, Claudia Schiffer, Liberty Ross, Sharon Stone and Scarlett Johannson.
In 2000, a new chapter began for the company when a brand vision and key strategies put in place to take the business into the international luxury arena. Pringle now sells from London, Milan and Tokyo showrooms with many markets growing at a pace. Pringle operates flagship stores in Bond Street and Sloane Street, London and Aoyama, Tokyo.
In 2005, Pringle celebrated 19 decades of quintessential style as well as the 70th anniversary of the Pringle design classic, the iconic twin set.
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