Search results “Models on brand equity”
Brand Equity
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 26184 DSIMS
Brand Resonance Model
A discussion of the Brand Resonance Model.
Views: 48577 DrKC2010
Brand equity in the hearts and minds of consumers
This is a brief summary of an academic paper, forthcoming at The Journal of Marketing. The authors investigate whether and how the equity of consumer product brands in the hearts and minds of consumers carries over into equity in the marketplace and into better response to the brand's marketing activity. Citation: Hannes Datta, Kusum L. Ailawadi, and Harald van Heerde. "How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?," Journal of Marketing, forthcoming.
Views: 5264 hannesd84
Brand equity in hindi
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 11473 study with chanchal
Brand Equity - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Brand Equity. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 10807 Marketing by Vijay
Brand Equity
Brand equity is based on the extent to which a brand has high loyalty. visit: www.b2bwhiteboard.com
Views: 33928 B2Bwhiteboard
Philip Kotler on the importance of brand equity
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 30034 LeadersIn
Creating Brand Equity | Marketing Management (Lecture 9)
Creating Brand Equity | Marketing Management (Lecture 9) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What is a brand and how does branding work? What is brand equity? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy?
Views: 2060 Get Knowledge
Brand Reflection: Instagram Model Essena O’Neill Quit Social Media
19-year-old Instagram model Essena O’Neill quit social media will either make her brand more sought after for it's authenticity or it will move her out of the way for the millions of young women who would both love and appreciate the spotlight, fake or not. Was her willingness "to keep it real" good for her brand? Does it enhance her image? Will it open better doors for her career? Let's talk about it. Share your thoughts below. If you are interested, see article here. http://www.andreacallahan.com/how-fake-beauty-authentic-beauty-impacts-a-brand-essena-oneil/ Brand Management for Industry Influencers Evolving & empowering brands to stay fresh, relevant and in the lead.™ Andrea Callahan International, Inc. is the #1 premier Charlotte-based holistic marketing boutique agency. We exemplify dynamic brand stories and craft engaging messaging through creative integrated marketing. ACI builds brands. We help you exemplify what your brand stands for. We help you establish brand awareness, credibility and brand equity. The WHY behind the brand Brand personality Distinctive image and design Our mission is to lead business owners to become Industry Influencers, to build a memorable brand, craft marketing messages to attract their ideal client, build a tribe of loyal followers and increasing revenue, doing what they love. We are dedicated to your brand positioning. Your business success is our business. We have a total commitment to excellence. We exemplify five-star quality and superior personalized service. Visit the Callahan's Industry Influencer's Blog for strategies, tools & best practices in branding, integrated marketing & maximizing public relationships. Join Callahan's list! Stay-in-the-know with strategies, tools and best practices to grow your business inside-out. http://bit.ly/callahanslist Andrea Callahan International, Brand Management for Industry Influencers.™ 888-54-BRAND
Introduction to Brand Asset Valuator
Complete explanations of all the tools used in BAV to assess the brand health and provide strategic solutions
Views: 9376 Brand Asset Valuator
What is Brand Equity?
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Launching A New Brand And Measuring It!: When Models, Humans, And Marketing Goals Collide
When Avvo.com launched themselves as a national advertiser in 2015 they faced the same questions all brands ask themselves: ‘how do I build a brand using the right media?’, ‘what marketing works and doesn’t work?’ and ‘how much advanced analytics can I do myself?’. Great lessons can be learned from a brand who started from a clean slate. It turns out the path to advanced analytics and marketing optimization is essentially a human one. The answer to measuring the launch of a national brand is a mix of help from agency partners, vendors and building talent internally. In this session we’ll see how the combination of collecting only the right data and simple executive alignment is the key to making smarter more informed decisions. Featuring: Christina Kozloff Peterson, Director of Brand Marketing at Avvo Duncan Houldsworth, Managing Partner & Founder at Purseia, Inc Filmed at the ADAPT Summit 2016 Dana Point, CA http://vmamedia.com/event/adapt-summit-2/
Views: 393 VMA Media
Kevin Lane Keller 'Brand Planning'
In an increasingly competitive world, brand building needs creativity, imagination and well planned marketing programmes - deployed within a strategic framework that focuses all effort to maximum effect. Kevin Lane Keller (One of the worlds most respected marketing authorities) sets out his 3 interlinked models for strategic brand planning to: 1. Establish a unique brand positioning 2. Create intense and actively loyal relationships with your customers 3. Better understand the financial impact of marketing expenditure and investment
Views: 35152 sogiants
Brand Asset Valuator Model
Brand asset valuator model (BAVmodel ) is the best model to measure brand equity.This can arguably called the most extensive brand research programs ever done. Till date over 100,000 consumers across 32 countries have been interviewed. Information on more than 13,000 brands has been collected providing up to 56 different scales and dimensions of consumer perception.According to the BrandAsset Valuator model, brand health and future of any brand can be determined by collecting consumer insights in four key areas listed below Brand Relevance Brand Differentiation Brand Esteem Brand knowledge brand asset valuator details on http://www.brandsfun.com/bav-model/
Views: 4275 Brand sfun
Interbrand's Brand Valuation Methodology
Views: 21137 Interbrand
Brand Architecture
Views: 356 Tim P. McMahon
Branding Models 1
Here’s my contribution to the TouchCast Dropbox collaborative channel. #touchcast Created with TouchCast https://itunes.apple.com/us/app/touchcast/id603258418 For the interactive version visit: https://touchcast.com/jgreener/branding_models_1_clone
Views: 77 Jacqui's Channel
Brand Equity: The best global brands of 2012
Brand Equity: The best global brands of 2012 Subscribe to www.youtube.com/etnow to get latest business news, analysis and updates. OR Follow us on www.dailymotion.com/etnow to get latest video updates
Views: 550 ET NOW
Marketing Guru David Aaker, "Brand Relevance"
Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself. Visit our website at http://haas.berkeley.edu
Views: 75100 Berkeley Haas
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 1
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 105 George Rossolatos
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 2
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 52 George Rossolatos
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 3
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 156 George Rossolatos
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 4
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 149 George Rossolatos
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 5
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 47 George Rossolatos
Best Metric to measure Brand Strength
There are so many metrics that various agencies and research organisations keep bringing up to help brands measure their strength. This video looks at some and advises on the simplest and most relevant one.
Views: 1673 FMCG Academy
Aaker's Brand Personality Model: A Modern Case Study
It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. Link to blog post - http://trendjackers.com/brand-personality-case-study/
Views: 2890 Trendjackers
Equity Models
Views: 173 ASmarterWaytoInvest
What Is The Brand Equity?
Brand equity wikipediawhat is brand and why it valuable? Brand definition what shopify. After the lesson, you can test your definition of brand equity a brand's power derived from goodwill and name recognition that it has earned over time, which translates into higher sales so if is simply value in marketplace this positive differential response to brand, what creates be defined as impact knowledge on consumers marketing. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality reliability has 4 dimensions loyalty, awareness, associations, perceived. Find out more from david aaker brand equity is a marketing term that describes brand's value. Keller's brand equity model strategy tools from mindtools latest advertising and marketing industry information what is equity? Duffy agency. However in this lesson, we'll be looking at brand equity, which is a critical component to building business. Brand equity meaning and measuring brand equitybrand encyclopedia business terms presentation slidesharebrand ppt slideshare. What is brand equity? Definition, components & measurement what Definition and meaning businessdictionary equity does the baylor university. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by branded product or service. We've found most of these models are either too. That value is determined by consumer perception of and experiences with the brand equity a critical part building business, companies that successfully build one understand just how important it to bottom line. Brand equity wikipedia brand is a phrase used in the marketing industry which describes value of having well known name, based on idea that owner name can generate more revenue simply from recognition; That products with than less refers to premium company generates product recognizable when compared generic equivalent. Brand equity models and measurement brand definition from kwhs. Brand equity basics part 1 what is brand equity? . What is brand equity? Definition from whatis searchcio. Brand equity wikipediawhat is brand and why it valuable? definition what shopify. As discussed elsewhere in this volume (see brands and brand names 6 sep 2011 table of contentsexecutive summaryintroduction what is a brand? What can be branded? Brand powerwhat equity? Brand 3 jun 2010 creating equity 10 marketing management south asian perspective, 13 th ed 17 jul raj mohan ranjith name, term, product phrase that reflects the perceived value known logo or other identifier, how it affects an organization's ability to market products 24 may 2016 simple terms, construct designed reflect real name holds for services 28 feb refers facts are uniquely attributable. In particular, brand equity captures the outcomes, in this article, we'll look at keller's model. This tool highlights four steps that you can follow to build and manage a brand customers will support find the lat
Valuation Methods
When valuing a company as a going concern there are three main valuation methods used by industry practitioners: (1) DCF analysis, (2) comparable company analysis, and (3) precedent transactions. These are the most common methods of valuation used in investment banking, equity research, private equity, corporate development, mergers & acquisitions (M&A), leveraged buyouts (LBO) and most areas of finance. Click here to learn more about this topic: https://corporatefinanceinstitute.com/resources/knowledge/valuation/valuation-methods/
Brand Equity - Top Ten mistakes brands make on twitter
Brand Equity - Top Ten mistakes brands make on twitter
Views: 281 ET NOW
Brand Equity: In Conversation With Philip Di Bella Of Di Bella Coffee
Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Catch Brand Equity’s Sonali Krishna in a candid chat with Di Bella Coffee founder Philip Di Bella on the retail café market in India. He shares his insights into who is making money and who isn't, the different models various brands are adopting and much more!
Views: 310 ET NOW
Brand Equity: One Plus One – The India Story
One Plus One entered the Indian market with a tagline that said 'flagship' killer and within a month it sold over 70,000 handsets! It has not only made quite an impact on the cellphone industry, but is also giving the very popular Xiaomi models a tough fight. Brand Equity tracks One Plus' journey in India so far and its plan going forward. Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 2651 ET NOW
How to measure the value of a brand?
The brand has value but do you know effective means to measure the brand value in dollar terms? Knowing how to price your product that you can optimize your ROI is key. Why is it that different brands can charge more than others for essentially the same product. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand. Businesses use discrete choice conjoint to identify the premium that you can charge for your brand or how low you have to be priced to compete with stronger brands. A simulator is provided and that allows to alter the different features of the product like color or size.
Views: 9389 TRCresearch
How to Use Common Customer Metrics to Enhance Firm Valuation Models
Peter Fader will discuss new ways of valuing corporations from the “bottom up”—i.e., determining the forward-looking financial value of the customer base—as a complementary perspective to the standard “top down” methodologies that dominate current practice. This notion, sometimes called “customer equity”, is gaining increasing interest among a variety of functional areas in the corporation (e.g., venture divisions, accounting and finance, as well as marketing), and is often associated with the kinds of “customer-centric” strategic perspectives that arise from his book Customer Centricity: Focus on the Right Customers for Strategic Advantage. This session will introduce this new concept, show how it fits within traditional valuation approaches, contrast it with the popular (but very different) notion of “brand equity”, and offer some current examples of customer-based corporate valuation applied to several companies
Brand equity planning with structuralist rhetorical semiotics Vol.I
Title: Brand equity planning with structuralist rhetorical semiotics Vol.I ISBN: 978-1481843157 Author: George Rossolatos Release date: 2012 Pages: 260 Available at Amazon: http://www.amazon.com/dp/148184315X Publication objectives: This book seeks to outline a structuralist rhetorical semiotic approach to brand equity planning, with view to addressing how advertising textual expressive elements may be selected, how they may be transformed into brand elements and how brand elements may be transformed into brand associations as sources of sustainable brand equity. The focus lies in demonstrating the usefulness of structuralist rhetorical semiotics in the construction and ongoing management of brand associations as outcomes of sustainable brand equity. This research culminates in a rhetorical semiotic brand equity conceptual model. A brand equity structure consists of a web of associations that must be foreseen and planned from the very first phase of brand encoding. Managing brand equity is indistinguishable from managing the "transformational grammar" that conjoins advertising expressive elements with brand associations, with the aid of structuralist semiotic operations and operations of rhetorical transformation. This brand grammar is propounded against the backdrop of the Greimasian generative trajectory of signification and enriched in the light of visual semiotics, film semiotics, multimodal discourse, film theory, branding theory and psychoanalysis. This book puts forward the model of the brand trajectory of signification as a platform for planning and actively managing sources and outcomes of brand equity. Furthermore, the binarist rationale that undergirds the time-hallowed semiotic square is challenged in the light of connectionist advances. The morphology and syntax of the levels of the brand trajectory are addressed on multiple dimensions, such as general and local textual norms, intra-brand/inter-brand, intra-filmic/inter-filmic, diachronic/synchronic. The management of brand textual coherence and consistency in the context of the brand generative trajectory furnishes a dynamic mapping outlook to the interplay between a brand's idiolect and a product category's sociolect. Brought to you by //disruptiVesemiOtics// http://grossolatos.blogspot.com/p/disruptive-semiotics.html
Views: 254 George Rossolatos
9.4 Drivers of Brand Equity
9.4 Drivers of Brand Equity
Views: 39 beeclub9
Brand Keys Strategic Brand Equity Engagement
Building brand equity is the reason behind whatever brands do in the marketplace, from products to promotions to messages and their placement. But what is brand equity, and how should it be measured? Watch and see how Brand Keys helps clients understands where their category-gold lies, and how to focus any efforts according to what consumers want and expect most.
Views: 976 key2loyalty
What is BRAND? What does BRAND mean? BRAND meaning, definition & explanation
What is BRAND? What does BRAND mean? BRAND meaning - BRAND definition - BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company - such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors, etc....
Views: 2020 The Audiopedia
The Brand Pyramid
A short description of the highly useful brand development construct called a Brand Pyramid that TPM Branding regularly uses in assisting organisations in mapping their brand.
Views: 7460 Richard Rosebery
Equity as Compensation
In this live conversation on the business of design, Chris Do and Jose Caballer discuss how designers can get paid outside of traditional compensation models. They share their personal experience, discuss how equity (owning a portion of your client's company) can impact a practice's financial growth, and how designers should expand beyond products and services into "Venture Design," where they reap direct benefits from their talent through partnership and shared growth. Purchase a CORE Kit: http://bit.ly/COREKit Annotations: -- 1:01 Methods of getting more potential value instead of cash only payments for your services. 2:48 Q: What motivated you to start trading value and time for equity? 4:50 Q: What is the structure/equity stake in most of your deals? 7:33 How the agency and startup business models differ. 9:40 How to invest your time and skills in equity deals with defined boundaries. 12:37 Determine what the companies business model & exit strategy is and how it's going to be executed before you join. 14:40 What is a company valuation? 18:04 Giving up 10% of something is worse than keeping 100% of nothing. 22:20 Build a community to craft a portfolio of diverse startup equity investments 28:53 Benefits of being a T-Shaped Creative Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Mastermind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter
Views: 10199 The Futur
The Neuroscience behind Brand Trust - Lecture by Erik Schoppen
Lecture by Erik Schoppen at the University College Groningen about social neuroscience, brand trust & behavior change. The models shown in this lecture are from his (upcoming) book Build Bridge Bond - Building Sustainable Brand Trust and Leadership (Dutch, 2019). ABOUT THE LECTURE How do we make decisions in our consumer behavior, and how do we experience brands? How do we make 'The Leap of Faith?' This is the trust to take action, sometimes developed in (milli)seconds and with little information. These are the shortcuts (biases) in our brain. Therefore, the way we process cognitive information is key to understand consumer thinking and to predict future behaviors. However, the way we feel puts us into action. How is our behavior influenced by what we already know and trust? Our behavior is largely determined by our emotions and motivations, it is therefore important to know which incentives encourage us (read the brain) to take action. Normally our choices are made emotionally first, and rationalized afterwards. Hence, the most memorable brands are created on clear beneficial and strong emotional value propositions, resulting in long-lasting brand relationships. The development of emotional value and social connections is therefore becoming increasingly important, because it influences our brand choices in the long term. To understand the principles of this type of mental value creation you have to understand the human mind. Brand psychology, also called neurobranding or neuromarketing, is a relative new field that studies the consumers' physical and mental response to (marketing) stimuli, triggered by our unconscious biases. It provides insight into how we associate brands with our personal experiences, feelings and routines. A brand is a mental representation in the mind of the consumer, and developed well, it predicts consumer behavior. The challenge is to create a brand that consumers want to know and trust, so their mental representation of it will give a positive emotional response and evoke rewarding user behavior. Erik Schoppen lectures brand management, psychology, neuroscience (perception, cognition, behavior) at the Hanze University Groningen of Applied Science and University of Groningen. He is author of Build Bridge Bond - Building Sustainable Brand Trust and Leadership, and is co-author of the standard work Strategic brand management (4th BNL-edition). At the moment he is doing his Ph.D. research at the University of Groningen (Behavioral and Social Sciences, Cognitive Neuroscience, Experimental Psychology), researching Sustainable Brand Trust & Behavior Change. As a lecturer, consultant and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy. Information & Bookings: www.erikschoppen.com
Views: 1363 Erik Schoppen
The Role of Your Brand in Driving B2B Revenue
Our guest today on SBI TV is Brendan Cournoyer, Vice President of Marketing for Brainshark. Last year, Brendan and his team completed a successful brand transformation and he’s here today to share with his peers the behind the scenes view of why and how he made it happen. Brendan and I discuss how to create an inspiring brand that tells your strategic story to help you make your mark on your industry and drive revenue growth for your company. This is a fascinating show where Brendan shares his approach to the major transformation of an established brand from the beginning, and the compelling business need for a complete overhaul of the brand. He discusses starting the rebranding effort and what process he went through to audit his brand, as well as what he found during that process. Brendan shares his tried and true process for developing a new, inspiring brand and launching that new brand both externally and internally, to get the sales force engaged. Skip to the 13-minute mark of the video to watch how Brendan explains his process for rebranding and successfully marketing this new brand. If you would like to download the full transcript in a word document, follow this link: https://salesbenchmarkindex.com/tools-and-solutions/brendan-cournoyer-sbi-tv-interview-the-role-of-the-brand-in-driving-b2b-revenue/ Matt and Brendan discuss in depth how the Brainshark team made this happen: “We worked with a third party brand agency, and the first thing we did was intelligence gathering. We did qualitative and quantitative research both internally and externally. We provided a survey to almost 200 people externally and internally, but also performed interviews with key stakeholders within the company, and customers and prospects who are familiar with us and allowed for us to learn what the current brand and the previous brand, meant to them. You want to see where you currently stand so you can benchmark your branding, but you also want to get an understanding of the positives. The things that’ve built the equity your brand currently possesses. You don’t want to lose that. So, with any new brand that you’re going to launch, you want to make sure you’re maintaining the things that are still working for you.” From his point of view, Brendan Cournoyer describes the core opportunity for brand differentiation that inspires his branding strategy and planning. Brendan recollects his earlier strategic process and explains what he would’ve done differently and the key lessons he learned throughout his marketing career. More specific to his company, Brendan describe the early results of his rebranding effort: “Over the past few years leading up to the re-brand, our business began to identify the sales enablement market as a place where we could really add a significant amount of value. We began to focus our brand positioning and our product development in that space, but as you do that, you realize that your history might be influencing you. In order to really go all in and make a statement, you have to be bold. For our company, we decided that we wanted to step away from what our historical brand was and present what the new Brainshark was all about. That got us to the point where we were starting to develop products that were more focused around sales enablement and readiness. We were creating collateral and marketing content that explained who we were as a company, and how our brand was going to specifically reflect our message.” Your competitors are making the same claims and promises as you. They even use the same words. Brands that are built on “who you are” and “what you do” do not produce above average revenue growth. Your brand heavily impacts revenue growth when it is strengthened by the sales group and becomes uniquely relevant to your customer and prospects. Skip to the 28-minute mark of the video to watch Brendan explain how the Brainshark brand’s impression differs from that of its competitors.
Views: 1968 SBI TV
3 ways to value a company - MoneyWeek Investment Tutorials
Valuing a company is more art than science. Tim Bennett explains why and introduces three ways potential investors can get started. Related links… • How to value a company using discounted cash flow (DCF) - https://www.youtube.com/watch?v=jfcRUzKZZE8 • How to value a company using net assets - https://www.youtube.com/watch?v=rV68zoBKTJE • What is a balance sheet? https://www.youtube.com/watch?v=DuKEcxVplnY MoneyWeek videos are designed to help you become a better investor, and to give you a better understanding of the markets. They’re aimed at both beginners and more experienced investors. In all our videos we explain things in an easy-to-understand way. Some videos are about important ideas and concepts. Others are about investment stories and themes in the news. The emphasis is on clarity and brevity. We don’t want to waste your time with a 20-minute video that could easily be so much shorter.
Views: 249164 MoneyWeek
Brand Equity
Gordon Pincott, Chairman - Global Solutions, Millward Brown, interviewed on Economic Times
Building a Brand's Equity - Sonder Digital Agency
Creative Director Alex Parisi and Lead Designer Andrew Ling elaborate on what goes into building a logo and brand equity. https://www.sonderagency.com 439 N 6th Ave. #101 Tucson, AZ 85705 520-344-5413
Views: 174 Sonder Agency
Yum! Brands (YUM) Earnings & Valuation Model Demonstration
This video shows how we model Yum Brands’ earnings, forecast Yum Brands’ financial statements, and value Yum Brand shares. Click to download our model: https://www.gutenbergresearch.com/free-models.html Note: This model is updated regularly as news is released. We use four primary stages for model updates during the earnings cycle: Stage 1: End of calendar quarter—Update Beta, Risk-Free Rate, Volatility, and Market Multiple (update posted on our Blog). Stage 2: A week from the earnings release—Update consensus estimates (video published). Stage 3: On the day of the earnings release—Update the model for current quarter results and management’s latest guidance (video published). Stage 4: A few days after the release—Update model for the new post-earnings consensus estimates (update posted on our blog). Please check our website or subscribe to our channel to stay up-to-date on our latest model changes. Terms and Conditions: https://www.gutenbergresearch.com/terms-of-use.html
Views: 110 GutenbergResearch
Negative Goodwill and Bargain Purchases in Merger Models
In this tutorial, you’ll learn about bargain purchases, the concept of “negative Goodwill,” and what happens on the financial statements in a merger model when a buyer acquires a seller for an Equity Purchase Price less than the seller’s Common Shareholders’ Equity. https://breakingintowallstreet.com/ "Financial Modeling Training And Career Resources For Aspiring Investment Bankers" Table of Contents: 4:20 Part 1: Why Bargain Purchases Take Place 9:17 Part 2: Why the Accounting is Confusing, and a Simpler Method 12:30 Part 3: Real-Life Example of a Bargain Purchase 14:19 Recap and Summary Resources: https://youtube-breakingintowallstreet-com.s3.amazonaws.com/108-13-Negative-Goodwill-Bargain-Purchases-Slides.pdf https://youtube-breakingintowallstreet-com.s3.amazonaws.com/108-13-Negative-Goodwill-Bargain-Purchases.xlsx https://youtube-breakingintowallstreet-com.s3.amazonaws.com/108-13-Negative-Goodwill-Westamerica-County-Bank.pdf QUESTION: “Can you explain what happens in an M&A deal if the Equity Purchase Price is less than the seller’s Common Shareholders’ Equity?” “Do you get ‘negative’ Goodwill? What is the accounting treatment for this type of bargain purchase?” SHORT ANSWER: No, you never create “negative Goodwill” because it cannot exist under either IFRS or U.S. GAAP. Instead, you take the absolute value of the Goodwill created and record it as an Extraordinary Gain on the Income Statement. You have to put a MAX(0 around the Goodwill calculation to do this. You reverse the Gain on the CFS and reverse the extra taxes the company paid on the Gain. On the Balance Sheet, Cash, Retained Earnings, and the DTL or DTA will be affected by these changes. Part 1: Why Bargain Purchases? Bargain purchases are most common for distressed sellers, when the company is running out of Cash, has high Debt and other obligations, and needs to sell or liquidate quickly. A buyer who likes the seller’s intangibles or other aspects of it might come in and offer a better-than-liquidation price that is still less than the seller’s Common Shareholders’ Equity. In our example here, Starbucks likes Coco Cream Donuts’ brand, customer list, and intellectual property, but doesn’t believe its Tangible Assets are worth all that much, so it allocates 60% of the Equity Purchase Price to those Intangibles. In the purchase price allocation process, it writes off the seller’s Common Shareholders’ Equity and Goodwill, adjusts its PP&E and Intangibles, and creates a new DTL. Instead of recording negative $203 million of Goodwill, it records 0 and shows an Extraordinary Gain of $203 million on the combined Income Statement instead. Part 2: Accounting Confusion, and a Simpler Method Under the old method, you allocated the negative Goodwill proportionally to the acquired company’s Assets until there was nothing left – and if some amount remained, you recorded that amount as an Extraordinary Gain. However, you no longer do this under U.S. GAAP or IFRS, and the rules changed a long time ago. You just record the Gain now. A simpler method for doing this is to simply Credit the Gain to the combined Shareholders’ Equity in the Balance Sheet adjustments – the Balance Sheet will balance immediately after the deal takes place, and the setup is much simpler and easier to explain. Part 3: Real-Life Example Back in 2009, Westamerica Bancorporation paid almost nothing for Country Bank, even though its Net Assets were $48 million. The company recorded a Gain on Acquisition of $48 million on its Income Statement, reversed it on the Cash Flow Statement, and reversed the taxes on this Gain as well. These types of deals were common in the last financial crisis because there were so many distressed sellers that desperately needed to sell.
Brand Equity: Terry Peigh On IPG's 'New Reality' Research
Meet Terry Peigh, MD and Senior VP at IPG who unveiled India's second wave of research on New Realities focusing on 'How New Media Is Impacting Consumer Decision Making'. -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 381 ET NOW