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Brand Equity
 
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“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 28022 DSIMS
Brand equity in the hearts and minds of consumers
 
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This is a brief summary of an academic paper, forthcoming at The Journal of Marketing. The authors investigate whether and how the equity of consumer product brands in the hearts and minds of consumers carries over into equity in the marketplace and into better response to the brand's marketing activity. Citation: Hannes Datta, Kusum L. Ailawadi, and Harald van Heerde. "How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?," Journal of Marketing, forthcoming.
Views: 6481 Hannes Datta
Brand Resonance Model
 
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A discussion of the Brand Resonance Model.
Views: 52374 DrKC2010
Brand Equity - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Brand Equity. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 12912 Marketing by Vijay
Brand equity in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 15358 study with chanchal
Brand Equity
 
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Brand equity is based on the extent to which a brand has high loyalty. visit: www.b2bwhiteboard.com
Views: 34546 B2Bwhiteboard
Philip Kotler on the importance of brand equity
 
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What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 32945 LeadersIn
Creating Brand Equity | Marketing Management (Lecture 9)
 
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Creating Brand Equity | Marketing Management (Lecture 9) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What is a brand and how does branding work? What is brand equity? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy?
Views: 2589 Get Knowledge
Interbrand's Brand Valuation Methodology
 
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http://www.bestglobalbrands.com
Views: 22506 Interbrand
What is Brand Equity?
 
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Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Rover Group - 1996 Brand Values
 
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Rover presents it's 1996 brand values to promote Britishness and relaxed motoring.
Views: 2569 Jacques Pitt
Kevin Lane Keller 'Brand Planning'
 
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In an increasingly competitive world, brand building needs creativity, imagination and well planned marketing programmes - deployed within a strategic framework that focuses all effort to maximum effect. Kevin Lane Keller (One of the worlds most respected marketing authorities) sets out his 3 interlinked models for strategic brand planning to: 1. Establish a unique brand positioning 2. Create intense and actively loyal relationships with your customers 3. Better understand the financial impact of marketing expenditure and investment
Views: 36325 sogiants
Launching A New Brand And Measuring It!: When Models, Humans, And Marketing Goals Collide
 
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When Avvo.com launched themselves as a national advertiser in 2015 they faced the same questions all brands ask themselves: ‘how do I build a brand using the right media?’, ‘what marketing works and doesn’t work?’ and ‘how much advanced analytics can I do myself?’. Great lessons can be learned from a brand who started from a clean slate. It turns out the path to advanced analytics and marketing optimization is essentially a human one. The answer to measuring the launch of a national brand is a mix of help from agency partners, vendors and building talent internally. In this session we’ll see how the combination of collecting only the right data and simple executive alignment is the key to making smarter more informed decisions. Featuring: Christina Kozloff Peterson, Director of Brand Marketing at Avvo Duncan Houldsworth, Managing Partner & Founder at Purseia, Inc Filmed at the ADAPT Summit 2016 Dana Point, CA http://vmamedia.com/event/adapt-summit-2/
Views: 402 VMA Media
What Are The Key Elements Of Brand Equity?
 
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"LEARN What Are The Key Elements Of Brand Equity LIST OF RELATED VIDEOS OF What Are The Key Elements Of Brand Equity IN THIS CHANNEL : What Are The Key Elements Of Brand Equity? https://www.youtube.com/watch?v=OLbilQJblWc What Are The Elements Of Brand? https://www.youtube.com/watch?v=ni6V-IvSV1s What Are The Attributes Of A Brand? https://www.youtube.com/watch?v=oiJMZDZI3J8 How Much Does Old Navy Pay Brand Associates? https://www.youtube.com/watch?v=H90FPNQBeq8 How Much Do Associate Brand Managers Make? https://www.youtube.com/watch?v=mArQD5tpgE4 How Do You Promote Your Brand? https://www.youtube.com/watch?v=vUK-0EfmNjI How Do You Measure Brand Equity? https://www.youtube.com/watch?v=cwul4O7kE4I How Do You Measure Brand Awareness? https://www.youtube.com/watch?v=6V4LU91qAew How Do You Create A Brand Image? https://www.youtube.com/watch?v=s2-Gtv95Bew How Can A Brand Be Successful? https://www.youtube.com/watch?v=tagLAOHlY8k"
Views: 281 sparky Facts
Brand Equity: Terry Peigh On IPG's 'New Reality' Research
 
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Meet Terry Peigh, MD and Senior VP at IPG who unveiled India's second wave of research on New Realities focusing on 'How New Media Is Impacting Consumer Decision Making'. -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 384 ET NOW
Brand Asset Valuator Model
 
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Brand asset valuator model (BAVmodel ) is the best model to measure brand equity.This can arguably called the most extensive brand research programs ever done. Till date over 100,000 consumers across 32 countries have been interviewed. Information on more than 13,000 brands has been collected providing up to 56 different scales and dimensions of consumer perception.According to the BrandAsset Valuator model, brand health and future of any brand can be determined by collecting consumer insights in four key areas listed below Brand Relevance Brand Differentiation Brand Esteem Brand knowledge brand asset valuator details on http://www.brandsfun.com/bav-model/
Views: 4700 Brand sfun
Introduction to Brand Asset Valuator
 
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Complete explanations of all the tools used in BAV to assess the brand health and provide strategic solutions
Views: 10179 Brand Asset Valuator
Brand Equity: In Conversation With Philip Di Bella Of Di Bella Coffee
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Catch Brand Equity’s Sonali Krishna in a candid chat with Di Bella Coffee founder Philip Di Bella on the retail café market in India. He shares his insights into who is making money and who isn't, the different models various brands are adopting and much more!
Views: 316 ET NOW
Marketing Guru David Aaker, "Brand Relevance"
 
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Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself. Visit our website at http://haas.berkeley.edu
Views: 76568 Berkeley Haas
What Is The Brand Equity?
 
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Brand equity wikipediawhat is brand and why it valuable? Brand definition what shopify. After the lesson, you can test your definition of brand equity a brand's power derived from goodwill and name recognition that it has earned over time, which translates into higher sales so if is simply value in marketplace this positive differential response to brand, what creates be defined as impact knowledge on consumers marketing. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality reliability has 4 dimensions loyalty, awareness, associations, perceived. Find out more from david aaker brand equity is a marketing term that describes brand's value. Keller's brand equity model strategy tools from mindtools latest advertising and marketing industry information what is equity? Duffy agency. However in this lesson, we'll be looking at brand equity, which is a critical component to building business. Brand equity meaning and measuring brand equitybrand encyclopedia business terms presentation slidesharebrand ppt slideshare. What is brand equity? Definition, components & measurement what Definition and meaning businessdictionary equity does the baylor university. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by branded product or service. We've found most of these models are either too. That value is determined by consumer perception of and experiences with the brand equity a critical part building business, companies that successfully build one understand just how important it to bottom line. Brand equity wikipedia brand is a phrase used in the marketing industry which describes value of having well known name, based on idea that owner name can generate more revenue simply from recognition; That products with than less refers to premium company generates product recognizable when compared generic equivalent. Brand equity models and measurement brand definition from kwhs. Brand equity basics part 1 what is brand equity? . What is brand equity? Definition from whatis searchcio. Brand equity wikipediawhat is brand and why it valuable? definition what shopify. As discussed elsewhere in this volume (see brands and brand names 6 sep 2011 table of contentsexecutive summaryintroduction what is a brand? What can be branded? Brand powerwhat equity? Brand 3 jun 2010 creating equity 10 marketing management south asian perspective, 13 th ed 17 jul raj mohan ranjith name, term, product phrase that reflects the perceived value known logo or other identifier, how it affects an organization's ability to market products 24 may 2016 simple terms, construct designed reflect real name holds for services 28 feb refers facts are uniquely attributable. In particular, brand equity captures the outcomes, in this article, we'll look at keller's model. This tool highlights four steps that you can follow to build and manage a brand customers will support find the lat
Brand Equity Measurement
 
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DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM.
Views: 2893 CSS Mentoring
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 4
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 153 George Rossolatos
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 3
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 161 George Rossolatos
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 5
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 50 George Rossolatos
Aaker's Brand Personality Model: A Modern Case Study
 
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It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. Link to blog post - http://trendjackers.com/brand-personality-case-study/
Views: 3580 Trendjackers
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 2
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 52 George Rossolatos
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 1
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 105 George Rossolatos
The Brand Pyramid
 
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A short description of the highly useful brand development construct called a Brand Pyramid that TPM Branding regularly uses in assisting organisations in mapping their brand.
Views: 7784 Richard Rosebery
Tesla Motors Spotlight: Brand Strategy & Marketing
 
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http://brandinsider.tv/2012/07/05/tesla-motors-spotlight-brand-strategy-marketing/ Hello BRANDInsiders! Our latest featured webisode on Tesla Motors is part of a three-part profile. Part II takes a closer look at their marketing approach, strategy and philosophy as a company and brand. BRANDInsider Episode 38 ------------------------------------------------------------------------------------------------------------ Subscribe to BRANDInsider! http://youtube.com/brandinsider1 Like us on Facebook http://facebook.com/BRANDInsider Tweet your comments at http://twitter.com/brandinsider Visit our site @ http://brandinsider.tv BRANDInsider is produced by JSP Creative Media, an Orange County Visual Media Production Company JSP Creative Media's site http://JSPCreative.com
Views: 26514 Brand Insider
Brand Equity: One Plus One – The India Story
 
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One Plus One entered the Indian market with a tagline that said 'flagship' killer and within a month it sold over 70,000 handsets! It has not only made quite an impact on the cellphone industry, but is also giving the very popular Xiaomi models a tough fight. Brand Equity tracks One Plus' journey in India so far and its plan going forward. Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 2660 ET NOW
Brand Equity - Top Ten mistakes brands make on twitter
 
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Brand Equity - Top Ten mistakes brands make on twitter
Views: 287 ET NOW
Equity Models
 
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Views: 173 ASmarterWaytoInvest
Business Model क्या होता है, और उसे कैसे बनाएँ  |  By Dr.Vivek Bindra
 
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In this Video, Dr. Vivek Bindra explains in detail a complete ingenious model titled the ABCDE model, where in A stands for Analyze, B stands for Brainstorm, C stands for Create, D stands for Deliver and E stands for Evaluate. This unique model is an in house development of Dr. Vivek Bindra and contains all the ingredients which holds the key to success for all SME(s), MSME(s), startups, Small Business(S), Entrepreneurs who want to achieve success in their respective business. You can attend this revolutionary 3 day workshop of Dr. Bindra by getting in touch with us by calling us at 9810544443 OR clicking at any of the links below. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Brand Equity: The best global brands of 2012
 
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Brand Equity: The best global brands of 2012 Subscribe to www.youtube.com/etnow to get latest business news, analysis and updates. OR Follow us on www.dailymotion.com/etnow to get latest video updates
Views: 551 ET NOW
Brand equity planning with structuralist rhetorical semiotics Vol.I
 
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Title: Brand equity planning with structuralist rhetorical semiotics Vol.I ISBN: 978-1481843157 Author: George Rossolatos Release date: 2012 Pages: 260 Available at Amazon: http://www.amazon.com/dp/148184315X Publication objectives: This book seeks to outline a structuralist rhetorical semiotic approach to brand equity planning, with view to addressing how advertising textual expressive elements may be selected, how they may be transformed into brand elements and how brand elements may be transformed into brand associations as sources of sustainable brand equity. The focus lies in demonstrating the usefulness of structuralist rhetorical semiotics in the construction and ongoing management of brand associations as outcomes of sustainable brand equity. This research culminates in a rhetorical semiotic brand equity conceptual model. A brand equity structure consists of a web of associations that must be foreseen and planned from the very first phase of brand encoding. Managing brand equity is indistinguishable from managing the "transformational grammar" that conjoins advertising expressive elements with brand associations, with the aid of structuralist semiotic operations and operations of rhetorical transformation. This brand grammar is propounded against the backdrop of the Greimasian generative trajectory of signification and enriched in the light of visual semiotics, film semiotics, multimodal discourse, film theory, branding theory and psychoanalysis. This book puts forward the model of the brand trajectory of signification as a platform for planning and actively managing sources and outcomes of brand equity. Furthermore, the binarist rationale that undergirds the time-hallowed semiotic square is challenged in the light of connectionist advances. The morphology and syntax of the levels of the brand trajectory are addressed on multiple dimensions, such as general and local textual norms, intra-brand/inter-brand, intra-filmic/inter-filmic, diachronic/synchronic. The management of brand textual coherence and consistency in the context of the brand generative trajectory furnishes a dynamic mapping outlook to the interplay between a brand's idiolect and a product category's sociolect. Brought to you by //disruptiVesemiOtics// http://grossolatos.blogspot.com/p/disruptive-semiotics.html
Views: 257 George Rossolatos
What is BRAND? What does BRAND mean? BRAND meaning, definition & explanation
 
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What is BRAND? What does BRAND mean? BRAND meaning - BRAND definition - BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company - such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors, etc....
Views: 2724 The Audiopedia
3 ways to value a company - MoneyWeek Investment Tutorials
 
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Valuing a company is more art than science. Tim Bennett explains why and introduces three ways potential investors can get started. Related links… • How to value a company using discounted cash flow (DCF) - https://www.youtube.com/watch?v=jfcRUzKZZE8 • How to value a company using net assets - https://www.youtube.com/watch?v=rV68zoBKTJE • What is a balance sheet? https://www.youtube.com/watch?v=DuKEcxVplnY MoneyWeek videos are designed to help you become a better investor, and to give you a better understanding of the markets. They’re aimed at both beginners and more experienced investors. In all our videos we explain things in an easy-to-understand way. Some videos are about important ideas and concepts. Others are about investment stories and themes in the news. The emphasis is on clarity and brevity. We don’t want to waste your time with a 20-minute video that could easily be so much shorter.
Views: 266467 MoneyWeek
Webinar: Brand Equity: como transformar valor de marca em receita?
 
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Abordaremos alguns assuntos relacionados ao valor da marca dentro do E-commerce. Conseguir gerar valor para a marca do seu E-commerce pode tirar sua loja da briga desenfreada por preço dentro do varejo digital. Vamos acabar a ilusão de que, parar gerar valor a uma marca, precisamos de um caminhão de dinheiro e muita sorte. CONTEÚDO PROGRAMÁTICO - Brand Equity: O que é? - Qual o poder e o valor de uma marca? - Como gerar Brand Equity para o E-commerce - Atingindo grupos sociais: Conteúdo continua sendo Rei! - Big Data: Como se aproveitar dos dados - Performance x Branding - Cases: Game7, Drink Finity, Shop4Men, MyBasic SOBRE FELIPE MACEDO Atua no mercado digital a 8 anos e participou ativamente em mais de 1.000 projetos online, dentre eles, atende clientes como: B2W, Alpargatas, Sony, Grupo Boticário, Peason, Livraria Cultura, etc. Tem como missão, fortalecer o mercado de E-commerce por meio disseminação de conhecimento adquirido para, como resultado final, aumentar rentabilidade das lojas virtuais e potencializar o mercado. Atualmente é CMO – Chief Marketing Office no Corebiz Group e participa diretamente do planejamento estratégico da empresa, direção de ações de Marketing, planejamento, comercial, pós-vendas e acompanhamento dos processos de KPI’s.
Views: 600 E-Commerce Brasil
Valuation Methods
 
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When valuing a company as a going concern there are three main valuation methods used by industry practitioners: (1) DCF analysis, (2) comparable company analysis, and (3) precedent transactions. These are the most common methods of valuation used in investment banking, equity research, private equity, corporate development, mergers & acquisitions (M&A), leveraged buyouts (LBO) and most areas of finance. Click here to learn more about this topic: https://corporatefinanceinstitute.com/resources/knowledge/valuation/valuation-methods/
Spark Foundry's Giacosa Critiques Modern Day Marketing Mix Modeling
 
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For something that has been evolving for several decades, marketing mix modeling is still very much a journey in progress. To Spark Foundry’s Lisa Giacosa, the final destination should represent a hybrid of short- and long-term ROI, brand equity and de-duplicated reach and frequency metrics. Overall, Giacosa says in this interview with Beet.TV at the CIMM Cross-Platform Video Measurement and Data Summit, “I think we are still solving problems that we probably should have already cracked. But as an industry there are challenges with getting all of that data to live in the same space, with walled gardens over here and set-top box data being over there.” Giacosa, who is EVP, Global Managing Director, Head, Data, Technology, Analytics & Insights, acknowledges the need to build scale and reach across platforms that are still somewhat siloed. “We’re getting some of the data signals, but it will be so much more powerful when we bring all of those together,” she says. Having participated in the CIMM session titled TV Attribution Takes Center Stage, Giacosa thinks “there’s no doubt that TV drives other media as well. Certainly in the models that we do at Spark Foundry,” which include POEM—Paid, Owned and Earned Media mix models. “What that does is it looks at not only the TV attribution and the direct plays but also the indirect plays it has on other media,” she explains. “When something happens in TV, what was the impact on paid social, search, in-store or website?” Bringing those elements together helps to avoid marking “dark decisions on what to reinvest in or take out of the mix.” Spark Foundry, which is part of Publicis Media, also incorporates brand equity data for a baseline not only of sales performance but in “how we can get to be more fast moving in terms of how we look at brand equity as well. I’m very fearful oftentimes that people follow ROI off of a cliff” because the focus typically is short-term results. Advertisers also need to think about content and “those longer-term, brand-building investments that we make to then look at the long-term return on ROI as well by building that hybrid of a model that looks at the ROI plus brand equity” and, finally, de-duplicated reach and frequency. Asked about the subject of identity graphs, she prefers to see a move toward a “meta graph” given, among other things, the impact that the General Data Protection Regulation has had in Europe. “What we’re already starting to see in Vermont, in L.A. and other places within the United States is they’re following that path too.” Giacosa predicts we will see "GDPR-esque within the United States fairly soon."
Views: 17 BeetTV
Brand Models
 
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Views: 49 Brand Models
Brand With Models - Services
 
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Brand With Models is a branding and multimedia services agency. BWM’s business involves bringing the “Wow” factor to your tech company's marketing content and events. The platform includes brand ambassadors, videography, photography and graphics. Check us out at www.brandwithmodels.com!
Views: 95 Brand With Models
Brand Equity Chats With WPP's Martin Sorrell
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Catch Martin Sorrell, Britain's most well paid CEO, as he talks to ET NOW's Sonali Krishna about WPP's latest ventures, the multiple reviews on major accounts and where he sees India in the next 25 years. Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 215 ET NOW
Integrated marketing communications and Brand equity enhancement
 
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These notes explains you about nature of the integrated marketing communications process, how marketing communication objectives are developed, concept of brand equity, importance of brand awareness http://www.helpwithassignment.com/ http://www.helpwithassignment.com/
Yum! Brands (YUM) Earnings & Valuation Model Demonstration
 
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This video shows how we model Yum Brands’ earnings, forecast Yum Brands’ financial statements, and value Yum Brand shares. Click to download our model: https://www.gutenbergresearch.com/free-models.html Note: This model is updated regularly as news is released. We use four primary stages for model updates during the earnings cycle: Stage 1: End of calendar quarter—Update Beta, Risk-Free Rate, Volatility, and Market Multiple (update posted on our Blog). Stage 2: A week from the earnings release—Update consensus estimates (video published). Stage 3: On the day of the earnings release—Update the model for current quarter results and management’s latest guidance (video published). Stage 4: A few days after the release—Update model for the new post-earnings consensus estimates (update posted on our blog). Please check our website or subscribe to our channel to stay up-to-date on our latest model changes. Terms and Conditions: https://www.gutenbergresearch.com/terms-of-use.html
Views: 122 GutenbergResearch
Strategic Brand Management | CurtinX on edX
 
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Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. Take this course for free on edx.org: https://www.edx.org/course/strategic-brand-management-curtinx-mkt4x
Views: 1728 edX

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