Digital Product Design NYC Meetup - Lifion, by ADP NYC - April 11 2017 - Focus On The Journey: Great Experiences Don’t Happen By Chance
We’re out there building complex things. Though you may only work on a portion of what your company produces, the big picture may include digital and physical elements, web and mobile, brick and mortar, wearables, services, marketing, logistics, social and much more. You’re in the business of creating and selling an experience.
Designers have powerful tools and processes at their disposal, but let’s take a minute to examine the landscape, talk about great experiences, ways to put design into context and use our work to influence others and build a design driven organization.
We’ll also dig in a little deeper and touch on how we can use the journey as a model for business roadmap, organizational design, and a tool to truly differentiate a business.
Ben Running is the director of the Innovation Lab at Jet.com where the team focuses on the next generation of e-commerce technologies like bots, conversational commerce, VR/AR, IoT, as well as organizational design. Prior to the Innovation Lab, he led the Jet product design team. Jet.com was acquired by Walmart for $3.3B in September of 2016, marking the largest U.S. e-commerce acquisition to date.
Prior to Jet.com, Ben was Director of Design at BuzzFeed. He’s on a quest to visit all of America’s National Parks, and practices 80s hair metal guitar in his spare time.
10 most interesting examples of Customer Journey Maps
Adaptive Path’s Guide to Experience Mapping
MakeTools, Dr. Liz Sanders human-centric design writings
The difference between a journey map and a service blueprint
Creative Journey Maps on PInterest
Lifion, by ADP, invites you to visit our new home for big ideas, ambitious folks, and those who are truly committed to delivering finely made products at scale. Join us after-hours for provocative talks, engaging discussions and some great opportunities to connect with serious thinkers and doers. Visit us at http://www.lifion.com/ for a calendar of upcoming events and current job opportunities. We look forward to meeting you soon!
ORGANIZER - CITRUSBYTE
Citrusbyte was founded in 2007 with the mission to become the go-to technology consultancy for building world-class, one of a kind, web applications and web based businesses. We help you build solutions by building a team that best complements the unique needs your project.
ABOUT DIGITAL PRODUCT DESIGN
In the digital product field we continuously seek to refine and adopt new approaches to our work. Topics at our meet up cover a range of subjects throughout the full product life cycle including customer insight techniques, strategy, interaction design, metrics, growth, marketing, tools, technology, team collaboration, etc.
Our goal is to empower teams to transform their existing work patterns to refresh delivery and work environments. Designers, researchers, product managers, marketers, engineers, entrepreneurs, and industry leaders are all welcome to join and share their perspectives, learnings and stories!