• Tarraco is SEAT’s third SUV and represents the company’s entry into the large SUV market, completing the family line-up, joining the Arona and Ateca
• The large SUV offers greater flexibility for customers with both 5 and 7-seater options
• The Tarraco is the first model to show the new SEAT design direction for the next years
• The large SUV will enter the market at the very beginning of 2019
The SEAT Tarraco is here. Named after the Mediterranean city of Tarragona, a historic, cultural centre with awe-inspiring architecture but a spirit that is young and adventurous. Tarraco was chosen by popular vote by the more than 140,000 enthusiasts who participated in the final phase of the "SEATseekingName" competition.
The latest vehicle designed and developed at the facilities of SEAT in Martorell (Barcelona) and produced in Wolfsburg (Germany), marks the third instalment in the company’s SUV product offensive and shows a glimpse of the future design language of the new SEAT models. The Tarraco will bring the company new customers, boost brand image and have an important effect on profits, as this is a model with high financial contribution. And it will be the new flagship model of the brand.
The new Tarraco sits at the top of SEAT’s SUV family, as the bigger brother to both the Ateca and Arona, and mixes state-of-the-art technology, dynamic, agile handling, practicality and functionality with elegant, progressive design. The Tarraco combines the many advantages of its larger dimensions to offer a vehicle that can take on all elements of modern life.
The new SUV blends the key attributes of every vehicle in the SEAT range: design and functionality, sportiness and comfort, accessibility and quality, technology and emotion, but in a form factor that suits a wider variety of lifestyles. The new SEAT Tarraco is designed for drivers who need the usefulness of a 5 or 7-seater, the practicality of a higher driving position but are conscious of a vehicle’s aesthetics and appreciate the Tarraco’s balance between self-confidence and elegance. And that balance is maintained across both available trim levels, Style and Xcellence.
As the SUV market continues to expand, the Tarraco will play a key role for SEAT when it is introduced at the very beginning of 2019, strengthening the brand and aiding further growth at a time when the company’s sales are rising steadily already. Between January and August, SEAT delivered 383,900 vehicles worldwide, an increase of 21,9% over the same period in 2017.
The SEAT Tarraco has been engineered for drivers looking for excitement and functionality in a single vehicle. People who need the practicality of up to seven seats and the space to transport family and friends, but appreciate a vehicle that reacts to the driver’s inputs and offers dynamic performance.
The key to its nuanced approach to practicality and dynamic behaviour is the latest technology from Volkswagen Group and the MQB-A long wheelbase architecture that underpins the large SUV.
The vehicle’s Dynamic Chassis Control (DCC) setup gives the perfect balance between a sporty feeling when you are behind the wheel, and a more comfortable ride when you need to cover longer distances, on different types of roads. The driver can select which setting they prefer, but the system can also adapt automatically, modifying the ride depending on the road surface and driving style.
The smoothness of the ride quality is matched by the performance, efficiency and reliability of the powertrain options. All engines benefit from direct-injection, turbocharging and start-stop technology and offer power outputs of between 150PS and 190PS.
Two petrol variants will be available: a four-cylinder 1.5 litre TSI unit that produces 150PS and is linked to a six-speed manual transmission powering the front wheels, and a 2.0 litre, 190PS offering mated to a seven-speed DSG gearbox and 4Drive total traction system. There are two diesel options, both 2.0 litre TDIs, with power outputs of 150PS and 190PS respectively. The 150PS variant can be connected to either a front-wheel drive, six-speed manual or seven-speed DSG with 4Drive system. The higher powered version is solely available in 4Drive/seven-speed DSG gearbox. Later on, the SEAT Tarraco will also benefit from alternative powertrain technologies.
The new SEAT Tarraco has all the driving assistance systems needed to make driving more comfortable and secure, even in more demanding driving environments. Well known systems such as Lane Assist and Front Assist including bicycle and pedestrian detection are standard in Europe, while systems such as Blind Spot Detection, Traffic Sign Recognition, Traffic Jam Assist, ACC (Adaptive Cruise Control), Light Assist and Emergency Assist are available as options.
Pre-sales of the SEAT Tarraco will start in December.