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Why Vanilla Is So Expensive | So Expensive

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Vanilla prices have climbed so high it's worth more by weight than silver. This increase in price has to do with a number of factors, including vanilla bean theft, complex pollination, extreme weather, and the rise of the "all natural" food movement. ------------------------------------------------------ Business Insider tells you all you need to know about business, finance, tech, retail, and more. Subscribe to our channel and visit us at: http://www.businessinsider.com/ BI on Facebook: https://www.facebook.com/businessinsider/ BI on Instagram: https://www.instagram.com/businessinsider/ BI on Twitter: https://twitter.com/businessinsider -------------------------------------------------- Following is a transcript of the video: Vanilla prices have climbed so high it's worth more by weight than silver. This increase in price has to do with a number of factors, including vanilla bean theft, complex pollination, extreme weather, and the rise of the "all natural" food movement. All of these variables combined to create the perfect recipe for a very expensive spice. Following is the transcript of the video. Narrator: You might think of vanilla as basic. The word is even used to mean boring, average, or basic. Student: Why do we have to go all vanilla on this song? See what we need is my chocolate thunder. Narrator: But vanilla may not always be so run of the mill. Vanilla prices have climbed so high it's worth more by weight than silver, and that high price tag could be bad news for lovers of ice cream, yogurt, chocolate, and even perfumes. One reason vanilla has gotten so expensive is, it's hard to grow. Vanilla vines take two to four years to fully mature, and their flowers only bloom for one day of the year. In order for the plants to produce beans, they have to be pollinated that day. In most places where vanilla is grown, it isn't a native plant, and there aren't bugs or birds capable of pollinating the flowers. Vanilla is native to Mexico, but deforestation there has greatly reduced its natural habitat. In Madagascar, where over 80% of vanilla is produced, the flowers have to be pollinated by hand. The pods need several months to cure after harvesting. The whole process is time-consuming and labor-intensive. But the record high price of vanilla also has to do with changes in the vanilla market. In the 1980s, cheaper artificial vanilla overtook the market. Vanilla farmers cut back production because they weren't making enough money. But around 2011, demand for real vanilla rose again. Big companies were joining the all-natural trend, pledging to eliminate artificial flavorings from their products, but it's taken a while for the vanilla farmers to get back in the game and they don't all want to. Growing vanilla is a stressful and volatile business because there is such high demand, vanilla beans are a target for theft. After working hard to cultivate their crops some farmers have their beans stolen. As the stolen beans move up the supply chain, they get mixed in with legally purchased beans making it difficult for buyers to know which are which. The prevent theft, farmers pick the beans before they're ripe and unripe beans means lower quality vanilla. Farmers also try to prevent theft by branding their vanilla crops with a metal pronged brand. That way buyers can identify what farm the vanilla came from. Farmers also run the risk of having their crops destroyed by extreme weather events. Cyclones are common in Madagascar and climate change is increasing the frequency and intensity of those storms. If a cyclone were to wipe out vanilla crops next year, it would take until at least 2022 for new plants to start producing beans, and farmers might not want to take that risk. So the supply could continue to drop even further. The once basic, boring vanilla may wind up becoming a rare sought-after delicacy.
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Text Comments (2642)
Sally-Ann Ward (3 hours ago)
So it's extremely possible for people that but cheap food and crappy ice cream ... That they have never actually tasted real vanilla?
So that’s why I saw that one vanilla bean in a jar that cost $11
SandboxArrow (11 hours ago)
I prefer Strawberry over Vanilla And the price is another reason why
Arunn Killerxxx (1 day ago)
No human no problem!
Cry Whit (2 days ago)
Just tell Trump he can't get his vanilla milkshake with his McDonald's hamberders anymore and I bet this issue gets addressed.😑🙄😑
Militant Hatred (2 days ago)
Oh so it’s racist - ya that’s what I thought Stop feeling guilty about being white We built the modern world
Fanaticalplel Oof (2 days ago)
Ok now why is vanilla so expensive?
shaniqua farted (3 days ago)
why use vanilla for perfume when you can use it for ice cream
ANSHI TEH WEIRDO You (3 days ago)
I get McDonald’s ice cream for 1 buck...
HyperGamer 120 (2 days ago)
Yeah, if the machine works.
jacksonian (3 days ago)
time to stock up on vanilla ice cream boys
Buddafingaz (3 days ago)
Wait vanilla is expensive?
Emmarina (4 days ago)
This lady's voice is so.. Dull
Jumbomuffin13 (4 days ago)
Fk you Mexico! Plant 2x the trees that were cut and 3x more vanilla!
TZ3C (4 days ago)
Because it looks like cum
Hussain (4 days ago)
Meanwhile i buy one cup of vanilla tea for 25¢, And it's full of vanilla.
TheHappyGamerHD (21 hours ago)
Hussain Oh wow, that’s awesome then! Is this in US?
Hussain (22 hours ago)
@TheHappyGamerHD no, you can see tons of vanilla in the bottom of the cup
TheHappyGamerHD (4 days ago)
Hussain That would be artificial vanilla
kim35 (5 days ago)
Love that both vanilla and cocoa are from Mexico ♥️
Kidedaion Symoti (5 days ago)
Ok, that narrstion is killing me
Mohammed Mahmoud (5 days ago)
Lol who said vanilla is basic That's pure mayonnaise
Marcus Haouliy (6 days ago)
And inflation
Why don’t we just use the extract from beaver arseholes for everything? Oh yeah, I’m too Canadian to allow this.
dakan92 (6 days ago)
The narrator talent is really boring
fergal farrelly (7 days ago)
Blockchain distributed ledger technology solves that by the way.
ShotZ_Eclipse (8 days ago)
2169: *Why is oxygen so expensive?*
Lol
Miel Land (8 days ago)
2019: why is this Song so vanilla 2050 why is this song so silver Like if you get iT 👇
S Cottrill (12 days ago)
2:18 The stolen vanilla just happens to come from a black man?
Sayit AsItIs (13 days ago)
I can live without vanilla just the same as I can live without an Apple iPhone or the whining sound made by politicians
Crystal M (18 days ago)
I watched a documentary on the farmers in Madagascar. It was heartbreaking how little these actual farmers doing the hard work get paid. They live in tiny one room huts with at least 6 - 8 people, foraging for most of their food. They have ancestral bean plots that have been passed down for generations, some are miles into the forest/jungle. They have tried many things to keep the poachers away, including keeping watch at night, but poachers have guns while they have sticks. All this money is being made off these vanilla beans. Yet the people who break their backs and now risk their lives to grow the beans cannot even afford to feed their families let alone build a bigger hut! How is that not slavery???
xevilninjax (18 days ago)
Play at 1.25x
Leopoldo3 (20 days ago)
can you like not talk like that please
Liana Kougba (22 days ago)
I get vanilla icecream For 49 cents
greenback001 (23 days ago)
The best takeaway from this report is: Why is silver so ridiculously inexpensive?
lothean (25 days ago)
Well, I am good with artificial vanilla.
Epsilon (27 days ago)
Vanilla ice cream > chocolate ice cream *change my mind* Oh wait you can’t cause it’s true
Johnny Cat (27 days ago)
White is right
Raine Riny 7 (28 days ago)
How about artificial vanilla?
Red Red Blue Music (28 days ago)
"Climate change is increasing the frequency and intensity" of cyclones? This is contrary to the scientific evidence. Interesting video, but please stick to facts
Crazy_Lew 90 (28 days ago)
I doubt I'll miss this crap anytime soon, it's used for cream which just flattens people up anyway, boo to vanilla
gabrielle smith (29 days ago)
now try to come at me with the argument that vanilla is plain
Richard Ainsworth (29 days ago)
Yeah nah guess who's growing vanilla.
Bacon Lobster (1 month ago)
Lol never would I ever think someone would say ay he stole my beans
yerboi sehaj (1 month ago)
It's exspensive because vanilla people always buy the top notch stuff
Beliye Kolgotki (1 month ago)
I'm sad
Michael Sam (1 month ago)
Yet they are still 80 cent in my macdonald
Andres Martinez (1 month ago)
Michael Sam artificial flavor tho
Pandega Wikantyasa (1 month ago)
Vanilla minecraft master race 😤
Evanston Conner (1 month ago)
not my Calvin Klein and my vanilla ice cream
David (1 month ago)
But I love vanilla 😢😭😭
Luke Finamore (1 month ago)
Wait what the amount of things that are more than 1 oz of silver is stupid
Joshua Tiody (1 month ago)
who cares i dont like vanilla ice cream anyways
Ezzeldin mohd (1 month ago)
I don't give 2 shits about caviar but this its ridiculous the pay is equal to the labor so they should get back in game
Ezzeldin mohd (1 month ago)
vanilla the new caviar
Megatron Barbie (1 month ago)
What's the best brand of vanilla ice cream
Valar Dohaeris (1 month ago)
Vanilla + Chocolate sauce beats chocolate ice cream *Hands down*
Pandorasoul (1 month ago)
What ?!? I didnt know vanilla was native to México!! So they gift the world the chocolate, the avocado and the vanilla?!? Muchas gracias !
Drāno drain cleaner (1 month ago)
Nilla is the best icecream
Mika Austin (1 month ago)
me goes shopping spend 50k on vanilla products 2 months from now vanilla is $5 damn
theduder301 (1 month ago)
it's my favorite flavor.. everyone, vanilla gang, depression gang, anxiety gang come with me we should make improved and diverse artificial vanilla flavors
Meme Meme (1 month ago)
Can we stop making vanilla perfume please?
The Dynamic Flashy (1 month ago)
This is part of why I dislike people often inserting climate change as a cause, so often. Researchers recently found - ‘we find no statistically significant trends in the frequency of tropical cyclone landfalls over Madagascar and Mozambique over the past 6 decades, despite more comprehensive records during the most recent period. https://rmets.onlinelibrary.wiley.com/doi/full/10.1002/joc.3932 So let’s not act as if the frequency of cyclones have increased due to so-called climate change.
Ric Rovey (1 month ago)
I wish you propaganda merchants would push Glo 🐂warming on someone else
Questioning Everything (1 month ago)
Couldn’t watch past the vanilla thunder joke
Thatyou GoOn (1 month ago)
The all-natural trend is bs for Vanilla, the artificial one is chemically the same so there is honestly no health reason to prefer one over the other.
MrShadow - Gaming (1 month ago)
Then replace it with mayonaise!
•Kookiez• (1 month ago)
mad i gas car
Adam Smith (1 month ago)
Correction natural Vanilla is expensive, synthetic vanilla is cheap
*I have finally found my argument as a vanilla ice cream lover* -even if I like chocolate chip cookie dough flavour-
Donna Lynn (1 month ago)
For heavens sake PLEASE get someone who knows how to speak! This woman is killing me! I can't handle listening to her anymore!!!!! (She has a pleasant voice, but she doesn't know how to read without it sounding like she is reading! You need to sound natural! There are millions who can do it. It's not hard.)
Artificial Idiot (1 month ago)
I didn't know vanilla extract was a long bean, I had always wondered why are there long sticks in the logo.
Squidwardy 69 (1 month ago)
stop saying that you crazy vanilla is not that expenisve
Cridge McKing (1 month ago)
It seems that they only want to spread that climate change "propaganda".
alek (1 month ago)
Cridge McKing we all know that climate change is natural, not human caused. We burned so much coal and oil during the world wars and during the industrial revolution, there should have been hotter temperatures. Climate change is happening naturally, it will get colder
Arthur O'Brien (1 month ago)
This sounds like the stupid Panda of the plant world. How does this happen?
SiisKolkytEuroo (1 month ago)
What does vanilla even taste like? What would "vanilla" ice cream taste like without the actual vanilla?
Dude (1 month ago)
It hurt me when they said vanila is a boring flavor. I love vanilla.
Tiago Monteiro (1 month ago)
Vanilla price: grows World announces colonisation 2
SliccSnakk (1 month ago)
But I like mint choco.
Dylan Matthews (1 month ago)
You present this in such a way that makes me think you hate your life
Wazrobe (2 months ago)
If some Karens make vanilla expensive I’ll be so mad because it’s not the vaccines killing your kid and it sure isn’t the artificial flavors (unless they are actually allergic an ingredient in artificial flavor) killing them. It’s the measles you didn’t vaccinate your kids for
MeanCrabFace (2 months ago)
I thought vanilla was from milk for some reason
Oscarlee0131 alt (2 months ago)
Don’t worry,if I get enough money I will build a vanilla farm.
Frosty (2 months ago)
VANILLA IS MY FAVORITE FLAVOR
V (2 months ago)
so why the heck everything is so expensive?
Pacific Signs (2 months ago)
Well to e for us to move to madacasgar and start farming vanilla to save it
Cavin Bob (2 months ago)
I’m sorry vanilla. I will never take u for granted again
WizardX (2 months ago)
It costs 1$
LavaBoiStudios (2 months ago)
So my Wendys Frosty is 50 Cents hows that expensive?
Pamela Grace (2 months ago)
LavaBoiStudios artificial flavor I guess
Roger Seal Master (2 months ago)
Good thing i dont like that i like Chocolate But what about the Mixed Ice Creams Nuuuuu
Jonathan (2 months ago)
Wait so what did i eat all this time ?
EpSyLoN HeLiX (2 months ago)
Well... there are still beavers. ( ͡° ͜ʖ ͡°)
RadWolf (2 months ago)
Is vanilla going to extinct???
Mr. X (2 months ago)
Everything is worth more than silver if you have a lot of it.
heel surfer *RANIDO* (2 months ago)
She said it is worth more by weight, meaning if you have 1 kilogram of silver and 1 kilogram of vanilla the vanilla will be worth more.
Ryvi Kun (2 months ago)
Here in Indonesia Vannila are cheap asf lol
Camila's Show ッ (2 months ago)
Its literlly 1.06.. how do you call that expensive..
Shmuck 101 (2 months ago)
where's Thanos when you need him
Beckwhittingham (2 months ago)
Just eat chocolate ice cream
Heneeis Gaming (2 months ago)
stashes vanilla into that one cabinet before it runs out hurry!
Damian_ 221 (2 months ago)
Vanilla taste like shit so its fine
Fliqpy the killer (2 months ago)
Don't use vanilla use spigot
I like vanilla tags
templar knight (2 months ago)
Because white chocolate is better than black chocolate... Is that racist?
Ali Ahmadi (2 months ago)
I’m Australia you can get a 3kg of vanilla ice cream of 3 aud which is like 2 us
Potato-Gamer321 (2 months ago)
Then why is it like 5$ for a cone?

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