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Water droplets create amazing human-like animations in this Gatorade​ ad

69154 ratings | 2686896 views
Gatorade built this technology from scratch just for an ad. 2,500 switches turn the water on and off, and motion capture tells it what to do. The results are incredible. -------------------------------------------------- Follow BI Video on Twitter: http://bit.ly/1oS68Zs Follow BI on Facebook: http://bit.ly/1W9Lk0n Read more: http://www.businessinsider.com/ -------------------------------------------------- Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
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Text Comments (2961)
GMB oxer (13 minutes ago)
Now make the same but use acid for some nice colors
abdul razak (1 hour ago)
That was lit, now do fortnite emotes.
Monty & Mia (4 hours ago)
Why does this remind me of the flash!?!
divat 10 (5 hours ago)
This is the solution for holograms
Jeremy Lovelace (5 hours ago)
Easy peasy version Just leave it all on like a waterfall and use a projector that has the animation on it
Matea Banana (5 hours ago)
anddd.... Time to never use the machine again!
Space Cowboy (5 hours ago)
I can't believe that technology like this is made exclusively to get people to give Gatorade money. My dudes, it's not war or famine that's been holding society back. It's hunger for revenue.
HonuStyleImports (5 hours ago)
They should make a animation of someone drinking gatorade
NegativeBoi ForReal (5 hours ago)
You can't tell me this isn't some cool stuff right here.
I got a VICS ad
Jonathan Arokapiti (5 hours ago)
Swirl AndTwirl (5 hours ago)
Hope the past people can see this.. haha this was only fiction before
LikeableContent (6 hours ago)
everyone gangsta till the water starts runnin
MR. Mustache (6 hours ago)
How many waters do it need?
Drip Drop Club (7 hours ago)
Now I respect my mom's choice of drink
Stephen Pilapil (7 hours ago)
the punching bag is kinda suspicious
celestial (7 hours ago)
“Kids walking 100 miles to get water is some places” Gatorade “builds human out of water for fun”
Jj Village (7 hours ago)
This is the first hologram in the entire world but it uses water
Someguy (7 hours ago)
How is there 817 dislikes???
Psychotic G4mer (7 hours ago)
*Ocean Man entered in the chat*
S.H. Gaming (7 hours ago)
So basically it is a hologram With water
nonya biz (8 hours ago)
Maybe next time just have the model wear a motion capture/ green screen suit and use software to wrap the model animations in water droplet skin. Save a lot of time and effort.
Tyrental (8 hours ago)
Big waste of water just to do this
Trixxy The Coyote (8 hours ago)
1:22 I don't know about any of you, but this reminded me of the game portal when you when into a portal but in a loop
EmTJ Gaming (8 hours ago)
Oliver Barton (8 hours ago)
I only clicked on this because I thought it was a meme where the water droplet person would default dance. Very disappointed
Tris Dragony (8 hours ago)
Basically.. We are watching an ad without skip without nobody know
WhiterunThane (9 hours ago)
Give me ads like this and I will never click that skip button ever again.
IvaniscoolQ (9 hours ago)
everybody gangsta until the gatorade drops start moving
JustShapesAndKats (11 hours ago)
*I actually kinda want this as a movie...*
GILDEF (11 hours ago)
Let this water human run to Africa
Olivia Gunn (12 hours ago)
This is 2 minutes of my life I can never get back
1 5 S X O P E (22 hours ago)
Just like a portal loop.
AWARHERO (23 hours ago)
Maybe Gatorade should fix Flint, Michigan water problem....
VERGILDEVILL (23 hours ago)
What is the background sound name
OctoKnight (1 day ago)
Why is this in my recommended two years later? I don’t even care but this would’ve been insanely hard to pull off and the final copy was amazing. Goodjob
Guest Yones (1 day ago)
Alright gamers it’s time to rush in and take the tech for the area 15 raid
Gapo (1 day ago)
Water is a paid actor.
C0D3_ D4nnY (1 day ago)
Top 10 ways to waste your water...
Laxe (1 day ago)
fake. the water is a paid actor guys don't be fooled
TheFunkyStone (1 day ago)
Water girl be like:
ALEC PONCE (1 day ago)
Its figure is almost like howard the alien
SuperDankTree 9678 (1 day ago)
Look at this water man looking mofo
Zakwaan Ali (1 day ago)
RustyLord098 (1 day ago)
1:30 when you have a portal on the ceiling and one on the floor
ben man (1 day ago)
Meme Lord (1 day ago)
The waters a paid actor
DominusGlitch (1 day ago)
Skipping an ad to see an ad
Steam Pw (1 day ago)
Y'all say its water drops But its gatorade.
Reverse Card (1 day ago)
Bruh Why am i here?
TheShinySentret (1 day ago)
welp were all doomed
하루챗봇 (1 day ago)
so how did water kicked sandback? I think water can do anything XD
L1T B0T (2 days ago)
Babu vj (2 days ago)
Hiii.... Can you explain, how your done,and it is possible to pause the water drops in air on one minute
Yêu Anh (2 days ago)
đề nghị quay mặt con người xuống mặt đất
Arashi Mokuzai (3 days ago)
I hate business insider, They side with the oil companies and corporate america.
XD Gaming (3 days ago)
You are literally wasting water, i mean you know how Africa suffers for water?
XD Gaming (3 days ago)
This is not cgi, i mean wtf how did u make it look like a human
v12tommy (7 days ago)
Gatorade didn't create the technology from scratch. Perhaps they built the rig from scratch, but the technology has been around for years, and has been implemented in dozens of installations around the world already.
the neutron (1 month ago)
motion capture is CGI dumbass
Dan Y. (1 month ago)
An Ad you should be ashamed if you skipped
HIRA lal kharoo (1 month ago)
Very surprised and worth appreciation
Diony Rulloda (2 months ago)
250ml to 500ml or even 1liter bottle of water can do that? really? And the force of water when she kicked the punching bag... haha,, not CGI? really?! XD
OREO (2 months ago)
I have seen it all
XpertPandazz (3 months ago)
Water is paid actor.
Cheese (3 months ago)
Thats alot of Gatorade
preslav jankov (3 months ago)
https://www.youtube.com/watch?v=jTAxlgOGHos and sound and other fluids/ now we are on fero fluids and properties of fl
preslav jankov (3 months ago)
and ad light colour
My Frequencies (3 months ago)
You know you're living in the Matrix when they have to write "this is not CGI" on things....
Morning Star (3 months ago)
*Water was the Paid Actor.*
Luxdarls ! (3 months ago)
Oh my goodness !! This makes me feel so useless !!
riptorn (3 months ago)
Pyrolysis (3 months ago)
An amazing engineering project that cost thousands and thousands of dollars. Good thing you let us know that they overcharge us for the product so they can afford irrelevant shit like this. Now I'm off to bust redbull
B R (3 months ago)
Wow, I can feel it !!!
いきすちそ (3 months ago)
No water was damaged during this video.
Commenter A (3 months ago)
Detroit: Become Water
Brandon Fitch (3 months ago)
How... how did they get the punching bag to react tho?
Mr Gabriel (3 months ago)
And you can't do this with CGI?
isaiah navarro (3 months ago)
All this for an ad... how are there world problems
Marcle (3 months ago)
For some reason i was waiting for it to default dance
shaq mia (3 months ago)
Kids in Africa coulda used that water
Waseem Qawasmeh (3 months ago)
I guess you can call that a hologram
Audrey Reuben (3 months ago)
Naveen Kumar Theagarajan (3 months ago)
How is this suddenly on my recommended?
•Crystal Dragoness• (3 months ago)
Water: hey guys look what I can do Me: I can’t even put my socks on
valpuia tlawmte (3 months ago)
SR Sorrow (3 months ago)
Can we have flying cars already?
Luuk (3 months ago)
Holograms are becoming a thing! But not how we expected
Talking_Hat (3 months ago)
0:00-0:02 Portal 3 confirmed.
Dark Tea (3 months ago)
When your bored and you use your hands a lot 😂
Kokonut (3 months ago)
So, like an aqua-crt. They make this out to be mindblowing but it's just 3d droplet scanlines. Not very impressive.
darren tay (3 months ago)
And that's how you waste a ton of money, kids. And water too. But mostly money.
C-FU gaming (3 months ago)
I see water boobs
τα αλάνια (3 months ago)
1:55 the water kicked the punching bag lol
Angry Sidra (3 months ago)
How did it punch the bag?
Calviny (3 months ago)
Cool shit, now to move in with my life.
테오리아 (3 months ago)
Abigail :P (3 months ago)
Why is no one talking about how AMAZING this is
ProDoucher (3 months ago)
With all he money I spent on drinking Gatorade, they did this huh?
Lawgx (3 months ago)
Its okay i guess

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