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What $500 Can Get You on Magic (Stress Testing the SMS Delivery Startup)

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We gave tech writer Brent Rose $500 to stress-test Silicon Valley’s overnight sensation, Magic. From meatballs to medicinal cannabis to Mexican wrestling, see what unfolds when he pushes the new text message-based delivery service. Brent's article in WIRED: http://www.wired.com/2015/03/stump-magic Tech writer Brent Rose is on a quest. With a surplus of emerging technologies and scientific discoveries popping up how do we separate facts from hype? Brent takes the goods out of the box—and out of the office—to find out how the new wave of cultural phenomena really holds up. Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7 ABOUT WIRED WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture. What $500 Can Get You on Magic (Stress Testing the SMS Delivery Startup)
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Text Comments (777)
lamppostfog (7 days ago)
Do it again but really make it hard
Andrew Lopez (7 days ago)
This is magic
wayupn (20 days ago)
but why sms and not an app?
Malte Laurids Brigge (24 days ago)
How do 2 sandwiches cost $25?
George MacDonald (28 days ago)
this was properly entertaining... youtube has notched up a cut of greatness and hit a next level
rohanzo1 (1 month ago)
so this is postmates now right?
Landon Fillmore (2 months ago)
why do you smoke you are so dome
Wilburbruh (2 months ago)
Do you tip them? Is tip included?
fam i need some joints get me them
Sarah Weals (3 months ago)
Who said laziness was worth nothing it definitely cost something
NoobShift3r #NNIR (3 months ago)
the weed text is at 4:20
Boob Ross (3 months ago)
Magic is now a drug dealer
GormyGorm (3 months ago)
It is nice how they actually handed out sandwiches to the homeless, heartwarming that they were so willing to do that.
Notorious Roman (3 months ago)
yo that thumbnail copied the new fortnite skin
DuckGuide (5 months ago)
Wow! This kind of service exists?!? I think it’s a cool service, but for some lazy people.
Scout (6 months ago)
That 'the mask is not authentic' bit was so cute i fuckin died
hawk eye (7 months ago)
Man magic is amazing
Bun (7 months ago)
Its a scam. I had them pick up a hoodie and it cost 250$!!!!! For basically an hour of getting a hoodie. The hoodie itsslf only cost 40$. They only didnt scam him because hes a journalist.
yoeycrack1 (8 months ago)
Looks like the Libs are getting really lazy
Lynnix Varjo (8 months ago)
Does this Service Operate in Europe too ?
corgidog (9 months ago)
This app seems like one of those things that takes over America and turns out to be evil.
Sean McQueen (9 months ago)
Unexpectedly spending a night at a friends place and in need of a condolences greeting card and condoms!?!? Lol Wow!!
RaidyIDK (9 months ago)
Going through all that trouble for an authentic mexican wrestler masks. Actual gods.
Richard Wolf (9 months ago)
That's heaven!
Chris p (10 months ago)
i feel like some of the stuff might be stolen.
LolekTroll 61071 (10 months ago)
I love how calmly he asks "Is my mask on fire?"
Reese (10 months ago)
This video in one word: ‘Merica
chance hall (10 months ago)
Filipus Andika (10 months ago)
We have an app called Go-Jek, basically this, but who operates on a fleet of motorcycle taxis. They've already been doing that for around the same time(?) and is VERY popular throughout Indonesia with the company reaching over US$ 1 Billion in investments. Look it up yourselves if you don't believe me/wanna know yourselves 😂
ZwiX (1 year ago)
That is. AWESOME
TrickedHat1139 (1 year ago)
id like a 8 ball of coke please xD just imagine
Oliver Nielsen (1 year ago)
You ruined your chances of becoming an astronaut
Ivan The Great (1 year ago)
I feel like this is a pretty great service...
????? (1 year ago)
this is sick
Cato2K18 (1 year ago)
Anybody know the end song?
crazynakedpandas (1 year ago)
Dang 3:20 I legit thought my doorbell rang.
Plaga Negra (1 year ago)
You should get on them for the homeless and also how would it go if you ordered a blowjob or some hookers??
J BLAST (1 year ago)
i feel more active after watching note and all i did today was made a ham sandwich and sleep
bappo no fappo (1 year ago)
This is the future! O-O
Jake Wiser (1 year ago)
Both. Hopefully adds can cover the money spent.
David Sunderland (1 year ago)
HAHA! love it!
Uncle Sam (1 year ago)
little nick (1 year ago)
Its has its uses at party dont wanna leave food booze other than that?
Calvin N (1 year ago)
"make it so" haha xD
Daniel Bell (1 year ago)
Welcome to 2017
Daniel Bell (1 year ago)
Welcome to 2017
Tambourine Man (1 year ago)
When you win the lottery
Jack ghost (1 year ago)
I wouldn't mind working for this app I like to get out and about
Eric Kanervalainen (1 year ago)
I hope people don't abuse this service and it stays available for disabled people.
Eyo Games & Tech (1 year ago)
$35 an hour!!!!!!!!!!!
partyglow123 (1 year ago)
Brent is my favorite! 😂
Alex Watson (1 year ago)
this is fuckin awesome
rawr xd (1 year ago)
This is great...
Blue Shadow (1 year ago)
Somebody was having fun
hm (1 year ago)
could really help out disabled people
Aaro R (1 year ago)
i'd definitely use this when i'm feeling antisocial enough to just stay inside all day
Internus (1 year ago)
Man I just have a mancrush on him FR a VERY VERY MANLY CRUSH (nohomo tho)
whats the song and the ending?
infamous silence (1 year ago)
wish Texas had legal medical lucky
Minecraft Montager (1 year ago)
100 for a fucking plant and Johnys!?
Nerd_World (1 year ago)
This is awesome
Tomek Klasicki (1 year ago)
adecree (1 year ago)
fucking awesome
Jonathon Dunn (1 year ago)
Now how much did the Magic service cost?
PillowFace McGee (1 year ago)
What the fuck is America right now... I'm actually scared of upcoming events in technology. This is terrifying in its own, creepy way.
Matthew Ortman (1 year ago)
greatest video I've seen in a while
Derp Fox (1 year ago)
In Indonesia, we got all you can do motorcycle driver service called gojek
Zachary S (1 year ago)
I really don't know how I feel about this yet.
repu TF (1 year ago)
Jai Burlingham (1 year ago)
I don't know how much people would ever use this but it is dope as fuck
Uncle Joey (1 year ago)
Is this still a thing and if so somebody tell me how to get this please
Vina Honey (1 year ago)
totally a thing. I got an invite last week (after two years on the waiting list)
BillCosbyEatsBabies (1 year ago)
One of the best videos I've ever seen, that house plant & sesh at the end was the clincher!
Bhawna03 (1 year ago)
I've got an invitation to work for this organization. What do you guys think? Should I go for it? :)
Racil Atutubo (1 year ago)
me too!
Guazuru (1 year ago)
gotta love that 6:50 annotation
Broads in Africa (1 year ago)
justin hatesu (1 year ago)
on there site it says it cost 35$ an hour is that only when you text them and they are out doing the thing or is this 35$ a 24/7 thing
picklesnorf101 (1 year ago)
This video is AMAZING!
Lefty (1 year ago)
Its a great service if it is employing a bunch of people to run errands.
TJ Hubbard (1 year ago)
Great idea for a video, very well put together
Connor Visser (1 year ago)
this is fucking amazing
Restless (1 year ago)
someone turn this into nerve
Guka Balog (1 year ago)
Are you [email protected]@@ serious? Shut up and take my money
I love that we come closer and closer to the Wall-E Utopie.
Staxy (1 year ago)
This was on the Simpsons
Frovo (1 year ago)
that is the best thing I have seen in a while
imax digital (1 year ago)
It's both. Thank god I'm rich as fuck.
Nigger (1 year ago)
This is the best video of all time
Patrick Nunziata (1 year ago)
5 joints for 50$?? what a rip off
DazeSX (1 year ago)
plus the 35 smackers it costed for every hour they spent delivering
Randev Jayasinha (1 year ago)
Reminds me of "nerve"
Nezo Rezo (1 year ago)
This is hella fucking cool.
Mr.Storm (1 year ago)
I think this is fucking great
rTZink124 (1 year ago)
Treshaun McKnight (1 year ago)
Treshaun McKnight oh my God they sent him weed in 2015??? I thought this was after the legalization of weed 2018
John Michael Garrido (1 year ago)
The service is still online, though! :)
Wild Marshmeli (1 year ago)
same duude sameee
Treshaun McKnight (1 year ago)
Ekapas (10 months ago)
another thing that simpsons predicted
Enrico (1 year ago)
This could easily become the movie "Nerve", with you paying for people to do stuff.
jojojorisjhjosef (1 year ago)
this dude seems like a beta that grew into becoming an alpha.
Vids42 (1 year ago)
I tried Magic, it's a borderline scam and they no longer confirm tasks before billing - I asked how they would go about providing service for helping move a small item and they go ahead and begin searching for other parties to do it while footing me a bill for the time spent. I asked them how the service works and they bill me nearly $30! Avoid at all costs, use Mechanical Turk if you have to.
cvc (1 year ago)
Yeah it cost 35 dollars an hour to even use. It sounds like a great service.....if you have a ton of money
DineSpack (1 year ago)
I think thats a Nice thing for Business men on the one side and maybe old People that Need help :)

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